Source: http://corp.asics.com/en/press/article/2017-11-09-1 ASICS today announced the launch of the Monochrome Collection, comprising of four stylish performance shoes in the colour that never goes out of fashion. The new models GEL-NIMBUS™ 20, GT-2000™ 6 and GEL-KAYANO™ 24 feature a triple-black colorway; black soles, uppers and laces, providing cool, contemporary style – whether out for a run or for understated everyday life….
ASICSTIGER™ X PATTAThe ASICSTIGER™ X Patta GEL-MAI™ knit model has been outfitted with materials for daily wear, consisting of a dark brown premium nubuck overlay, set against a comfortable knitted upper in a rose cloud color. The sock-like upper features Patta’s script logo interwoven throughout, and 3M® reflective accents on the webbing. Source: GEL-Mai |…
Crafted in the traditional Japanese technique of suminagashi, this Gel-Lyte® V pair features a brilliant marbled pattern on a leather and synthetic fiber upper. The skilled craftsman floats ink onto the water’s surface then hand dips the textile piece by piece to achieve a unique look that’s impossible to replicate. Source: GEL-Lyte V What appears…
Source: Run With the Mob: A$AP Ferg Reveals He is a Runner in the Latest adidas PureBOOST DPR A$AP Mob member Ferg’s recent connection with adidas does something that we seldom see in footwear and apparel and influencers: the promotion of fitness as a lifestyle. It’s common place to see athletes in random pictures maybe…
ASICS reveals innovative microwave technology that customizes footwear soles in a matter of seconds. Nike recently created a personalization option for footwear that could be accomplished in 90 minutes in store. Nike ID While You Wait? Yep in 90 Minutes ASICS is taking this concept in a even more detailed manner. The team at Tayin…
Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates The last time we heard from ASICS and Anrealage was when they were dropping an augmented reality Monte at Paris Fashion Week. Onitsuka Tiger × ANREALAGE Features Augmented Reality Tech The brand is back this time with a fall ready collection built…
My first impression of the “Kenun” was that the shoe was uninspired and lacked the eye catching edges of an NMD or 247. I thought so little of the shoe that I didn’t even drop a story on the site to cover the release. The outsole seemed too “alphaBounce” and the upper with its engineered…
Source: Michael Dupouy | ASICS Tiger United States When brands sit down to analyze how to capture parts of the street culture that eventually trickles down into fashion houses the name La MJC often pops up. The photographer and documentarian spends a lot of energy preserving the collection of imagery based on street culture. His…
The Monte Creace is inspired by the 1950’s Monte Pokhara mountaineering shoes. Built with an updated lacing style that can be customized by looping across the sides of the upper. This modern casual silhouette features a mono sock liner to deliver a winning combination of fashion and function. Source: Monte Creace | Golden Amber/Golden Amber…
Source: Press release via ASICS True sport performance brand, ASICS, today announced the launch of its newest collection styled with prints from Liberty Fabrics. ASICS introduces two of the well-known British designer prints to the ASICS’ portfolio of studio fitness apparel and footwear. For this collection Liberty Fabrics will be used on the Woven Hooded…
One of my favorite brands this year has been ASICS. The sound mind in a sound body company has taken serious effort in navigating a shifting landscape in fashion and performance. They’ve confidently launched a Knit Trainer and doubled down on their more serious performance footwear. The entire time they’ve also made an effort…
In this seventh issue of ASICS Tiger Voice, we have Ms. Sarah Andelman, the creative director of Colette, one of the most famous select shops in Paris. Source: Sarah Andelman | ASICS Tiger United States In my daily browsing it’s always nice when a brand understands the importance of generating narratives and turning those stories…
Why would I post an article highlighting ASICS fashion with their Onitsuka Tiger Brand only to bring up Under Armour? As anyone who follows this site knows Under Armour styled growth was an aspirational goal for me. When I started ARCH it was to be a disruptor. I didn’t successfully pull it off because…
Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. ASICS has opened its largest store to coincide with the biggest campaign they’ve done in the last 25 years. The #IMOVEME strategy represents the shift in shopping that is happening across sportswear. Every brand is taking…
I’m obviously referencing Should You Buy To Flip? since I haven’t really posted and written a SYBTF? in a while. I’ve explained the reason. Flipping is dead pretty much, but there are certain styles and colors that always attract attention for any brand. The question is will this ASICS picque the interest of the…
Moving changes you for the better. After you move, you always feel stronger and happier. -> #ASICS #IMoveMe Source: ASICS Kobe, July 31st, 2017 – Today, true sport performance brand ASICS unveils a new global brand message, identity, retail concept and powerful integrated brand activation – the brand’s most significant marketing initiative in over 25 years….
words and pics via Oinitsuka Magazine The ASICS SOFT MARTY features uppers with environmentally-friendly chrome-free leather. It’s not made with the regular leather tanning process, which involves metal parts and therefore poses a risk of injury to the people making it, so chrome-free leather is safer, and also more environmentally-friendly. A technique called micro-knifing is…
Content from ASICS Corporate ASICS Corporation will provide gear for athletes from six national track and field delegations during the 2017 International Association of Athletics Federations (IAAF) World Championships in London. The IAAF is the world’s preeminent track and field competition, and an important milestone for many elite athletes on their journey to Tokyo…
Originally posted on Housakicks The Alife X Asics Gel Lyte III monster pack was originally introduced in 2007 for the Halloween festivities. The collection included two pairs one in a more conservative black on black combination, and the other in a reptilian green and white combination. Each shoe featured a premium leather upper adorned with reptilian…
ASICS under its Onitsuka Tiger brand continues to release collabs that are thought provoking and artistic. In Paris this past spring the annual collaboration of ASICS and ANREALAGE MONTE Z” with ANREALAGE (Anriareiji) was dropped and the highlight of the design was the Kimono inspired lacing system. What wasn’t noticeable was the AR features which could…
Source: ASICS Tiger United States If I were to sit down and do an analysis of companies and then make a prediction on which companies are performing well based on their understanding of marketing and content, ASICS would rival adidas and I wouldn’t hesitate to think that their sales match the level of emphasis they’ve…
I wanted to write my own words, but this is a moment where the brand does such a good job of sharing what this pack is about that my words pale. Here is a description of the Sakiori Pack from ASICS. When a brand can interweave history into the narrative of the apparel clothes become…
