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Sarah Andelman | ASICS x Colette

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In this seventh issue of ASICS Tiger Voice, we have Ms. Sarah Andelman, the creative director of Colette, one of the most famous select shops in Paris.

Source: Sarah Andelman | ASICS Tiger United States

In my daily browsing it’s always nice when a brand understands the importance of generating narratives and turning those stories into concepts, and most important, content. The ASICS Tiger Voice is one of 5 channels ASICS utilizes to reach a range of customers in different areas. The most recent episode focuses on creative director of Colette Sarah Andelman. Pictures is the collaborative effort between the brands with backstory.  Here are the pics. Use the source link to read the interview… it isn’t long.