Source: “Pastels” Pack | ASICS Tiger United States Over the last year ASICS has resurfaced as a brand that is definitely beginning to follow the adidas handbook on marketing. Nike was originally the company that made athletics, footwear and marketing synonymous, but in the last year the brand has not done a great job with…
ASICS continues their strong push in 2017 in both performance and casual. Their latest release is all about trail running performance. The Gel-FujiRado is a compelling release that utilizes a BOA lacing system. The system has become the defacto system for trail shoes and footwear that will be utilized on multiple terrains. As a runner…
Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. Source: ASICS Corporate This post will list the highlights, but the report on ASICS work on sustainability is a detailed presentation that requires some focused reading. It’s important to note that all brands are working on…
Left to Right: Jeffrey Wong, General Manager of ASICS China, Hilda Chan, Managing Director of ASICS Greater China and Seiji Hori, Marketing General Manager, Global Lifestyle Division of ASICS Corporation attended the ribbon cutting ceremony SOURCE Sneakerheads, it’s a loaded term. In the US where sneaker culture originated on the back of Hip-Hop, it’s a term…
Source: “Superior Birch” GEL-Diablo | ASICS Tiger United States A few weeks ago Ronnie Fieg dropped a new Volcano collection that featured the Gel Lyte III and a very rare release of the Gel Diablo. Ronnie Fieg x Asics Volcano 2.0 Collection via KITH Asics took that momentum and they are introducing this Superior…
The Volcano colorway holds a special place in Kith’s, Asics’s, and my personal timelines. Its original release happened at a pivotal time for our market, as classic running silhouettes began to take (pics via KITH) Source: Ronnie Fieg x Asics Volcano 2.0 Collection Use the source link to read about how Ronnie Fieg chose to…
In an artistic exploration of design, the traditional trainer is deconstructed and reimagined with all boundaries removed. What results is the extraordinary creation of the GEL-KAYANO® TRAINER Reflective Knit Low. A stretch knit upper surrounds the foot in a custom, sock-like fit while a moulded TPU caged overlay stabilizes the structure of the low silhouette….
Onitsuka Tiger releases the Samsara Low Pack executed in Black and White color schemes. These deconstructed models feature a premium suede upper with breathable microperforations throughout the upper (pics from KITH) Source: Onitsuka Tiger Samsara Low Pack It makes me feel some kind of way that I’ve put my Cole Haan Lunargrands to the side…
The company, which has its North American headquarters in Portland, claims Asics America Corp. is infringing on 10 fitness tracking patents. The lawsuit also names FitnessKeeper Inc., a Boston-based digital fitness company Asics acquired in 2016. Source: Adidas sues Asics for allegedly infringing on fitness tracking patents – Portland Business Journal In breaking news Matthew…
Originally posted on Housakicks I got up to this morning to a very engaging picture of the Asics Gel Kayano Trainer Knit Reflective Pack on FB. The collection will include two separate pairs wrapped up in the slihouette of the classic Asics Gel Kayano. The Kayano was originally introduced in 1993 by designer Toshikazu Kayano ( the…
Source: ASICS Tiger United States ASICS has been consistently involved in the lifestyle market via their retro models and collabs with KITH. The brand was becoming synonymous with Ronnie Fieg and while that’s good for keeping the conversation lively, it can be compared to adidas constantly denying that Kanye is the primary influence behind…
In an artistic exploration of design, the traditional trainer is deconstructed and reimagined with all boundaries removed. What results is the extraordinary creation of the GEL-KAYANO® TRAINER Knit Low. A stretch knit upper surrounds the foot in a custom, sock-like fit while a moulded TPU caged overlay stabilizes the structure of the low silhouette. Its…
Every brand has taken the time to hitch their performance wagon to a technology that will inspire speed. adidas has Boost, Nike is pushing its new Vapor Max and now ASICS is making sure they remain just as strong and relevant in performance as always through their patented Flyte Foam. Flyte Foam has been designed…
The rebirth of the icon. GEL-KAYANO TRAINER KNIT. Source: GEL-KAYANO® TRAINER KNIT | ASICS Tiger United States Every brand is making a knit shoe. It’s apparent why. adidas NMD and UltraBOOST has shifted the market and even classic retro shoes are now being recruited with Boost and Primeknit. Asics is not one to miss the…
#run4adventure “Combining physical fitness and street smarts, ‘The Big Chase’ event was an interactive urban adventure run that put participants in the role of old-school L.A. detectives. The story took the budding detectives through the streets in hot pursuit of a mysterious stranger, overcoming obstacles and unraveling clues on a high-octane chase through downtown L.A….
We wanted to express our sincere gratitude to everyone who played their part in making the release of our Scary Cold collection one of the best times we’ve ever had in all our years doing thi… Source: Packer x ASICS Tiger x New Era “SCARY COLD” Launch Recap – PACKER SHOES Check out these pics…
Source: GEL-Kayano Trainer Knit MT | ASICS Tiger United States It’s official the sock/knit running shoe era is here. When Primeknit and Flyknit began their fight, it was over who developed the tech first. The reality was the tech was already around. Due to the success of these mid cut lightweight trainers for Nike and…
Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. Source: ASICS Corporate Asics isn’t letting the Big Three get too far ahead of them. While they aren’t dropping digital inspired footwear, they are analyzing the training differences for men and women and creating workout…
The International Association of Athletics Federations has agreed to a long-term partnership with Asics Corp., according to people familiar with the matter, giving the global governing body of track and field a new outfitting sponsor after Adidas AG terminated its agreement early. PHOTO: JONATHAN MOORE/GETTY IMAGES Source: Asics Reaches Sponsorship Deal With Global Track Federation –…
Ronnie Fieg celebrates his 10-year anniversary of working with Asics by releasing a collection of some of the rarest models to date. Entitled Legends Day, Fieg offers a 6-sneaker assortment split int Source: Ronnie Fieg x Asics – Legends Day – Kith NYC Today is Legends Day. Fieg has taken Asics beyond just a running…
Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. Source: ASICS Corporate The reason I decided to shift the focus of the website to sneaker related information is because of things like this. While no other sneaker site is covering this, Asics may have just…
In the fifth issue of ASICS Toger Voice, we have Mr. Gaël Monfils, a French professional tennis player. Mr. Monfils draws attention by his ever-changing playing style and fashion acumen. He talks about the ASICS Tiger brand from his unique perspective. Source: ASICS Tiger United States French tennis player Gael Monfils drops a few words…
