pic via Bodega Source: In Conversation w/ Kacey Lynch of Bricks & Wood I’ve been a fan of Bodega for a very long time. As one of the indie sneaker boutiques I see doing a variety of projects to inform and engage their fans, I often use them as an example of what larger retailers…
Source: Reebok x Bodega Announce Newest Collaboration featuring a Club C Legacy Refresh FDRA’s Andy Polk hit me with an incredible article on Reebok’s history and the impending sale of the brand by adidas. The read was long, but it’s critical in understanding, from a professional position, what happened to Reebok throughout the years. While…
In 2016 I wrote an article discussing how big brands could learn from small retailers like Kith and Bodega. Insider Ties: What Big Brands Can Learn From Indie Retail I’ve maintained that as brands shift to DTC and traditional retailers like FootLocker and Finish Line cater to the youth culture demographic, an overlooked segment of…
With intent to cover all areas of the industry and culture, our panelists ranged in variety and career diversity. Elizabeth McGarry, Co-Founder and Creative Director of McGarry&Sons, a sportswear consulting agency and studio, has history working with some of sportswear’s biggest names, from Nike to Puma. Elizabeth Natola, on the other hand, a Senior Footwear…
Madonna, Pele, Banksy, some people only need to go by a single name. Besides being a vintage kingpin who worked alongside Bobby “Bobby from Boston” Garnett for Source: SERIES by Bodega: Repurposed – OTTO While many retail outlets are dropping like NOLA girls listening to an old Juvi track, Bodega remains a retail outlet that…
Tradition and progress have always performed a precarious balancing act in fashion. To get to the next stage in design, there can’t help but be a break with … Source: Bodega x END. x Adidas Consortium “Patchwork” I’ve seen about a thousand posts on why adidas is gaining ground on Nike. Everyone, even myself, has…
The boast of heraldry, the pomp of power And all that beauty, all that wealth ever gave,Awaits alike the inevitable hour.The paths of glory lead but to the grave Source: Bodega x Asics Gel-Mai ‘Underground’ Bodega continues its assault on how footwear is sold in a retail environment. Take note smaller shops. This video is…
The Vans UltraRange releases Saturday May 20th, online at 10am on bdgastore.com and in-store at 11am at Bodega. Source: BodegaVision: Vans UltraRange There are shops that are falling short (my shop, lol) and then there are shops that have everything in order when they receive a collection. Bodega is one of the dopest shops in…
Bodega is pleased to announce SERIES (184 Massachusetts Avenue Boston, MA) – a new retail concept which examines the intersection of art & design, sports, c Source: Series by Bodega: A New Way of Retailing Bodega has always been a cultural hub, instead of a retail space. In the new retail environment when stores are…
“A city sidewalk by itself is nothing, It is an abstraction. It means something only in conjunction with the buildings and other uses that border it, or border Source: RESIDENTIAL USE: BOSTON, MA – Bodega The interpretation of art is a subjective matter. One person can look and see thugs and another person…
Allen Iverson: 4 time NBA Scoring Champion, 7 time All-NBA team selections, 11 NBA All-Star selections, 24,368 career points, and an infinite number of newspape Source: Series by Bodega: A.I. by Gary Land – Bodega Anything AI is always dope to me. This project by Gary Land commissioned by Bodega reminds us of how influential…
