Marketing and branding, qualitative vs quantitative, KPIs, A to B testing, marketing is only “cool” when the final product is viewed. Too often marketing by sportswear brands feels “either/or”. Either a brand is all in on fashion and influencers or they create a slogan and reinforce it through the year. In both instances the expenses…
To ensure more stores like Renegade exist in the United States, the Running Industry Diversity Collation (RIDC) is launching RUN THE BLOCK, a new mentoring and grant and initiative dedicated to increasing ownership amongst Black, Indigenous, and other people of color (BIPOC) within the running industry. Brooks is proud to be supporting RUN THE BLOCK…
Sold out Jetlon SuperCritical , high-rebound foam . Vibram light , high-abrasion, 4 part rubber outsole Breathable ,monofilament upper with fused TPU structural support “web” 7mm Drop , 18mm forefoot and 25mm heel stack Sits low in ankle with an ultra soft tongue and interior Tarantula fits true to size Source: Tarantula Brandblack Opens the…
Nike $NKE Current Share $63.49 2017 Recap: Nike saw it’s share prices dip as low as $50/share during 2017. The Swoosh was faced with a surging adidas and their own self inflicted problems. The investment into building the infrastructure for DTC and the accumulation of inventory due to pushing far too much product into the…
Brooks Revel Running Shoes Source: Brooks Revel Running Shoes for Men and Women Brooks hosted a Facebook Livestream today to introduce people to their new neutral running shoe The Revel. This is the first shoe to feature flat knit technology from the brand. Most brands have created shoes in both lifestyle and performance featuring their…
I don’t know how I missed this on running day a few weeks back, but at 50,000+ “endorsed” athletes, this is why Brooks is the number 1 running shoe company. The video is the type of playful marketing that attracts people in this difficult retail environment. Unfortunately Brooks’ marketing team doesn’t understand the reality of…
What started as a post on Brooks Running after seeing a response on Facebook to a customer turned into an analysis of customer service. I took a few minutes to find questions from customers and took snapshots of the responses, or lack of responses from footwear companies. Why would I even stop and do this?…
