From Bloomberg: Data show sustained consumer pivot away from Western brands (partial graphic above from Bloomberg) From Nike’s Fiscal 2022 Q2 report: Revenues in Greater China and APLA declined, largely due to lower levels of available inventory resulting from COVID-19 related factory closures Source: How Nationalism in China Has Dethroned Nike, Adidas Bloomberg recently ran…
Nike’s innovation and introduction of new tech in performance and lifestyle led to a huge resurgence that began in 2017 at the time of their Investor’s Day in October. This is well known among anyone who has been following the company for any amount of time during the push towards DTC. Today the uncertainty around…
The veteran guard shares how he’s refined his signature shoe to deliver on enabling what his game is all about: aggressive quickness, agile stop-and-go cuts and intelligent drives. The CP3.XI will be will be available in April on jordan.com and at select retail stores. Source: Chris Paul’s 5 Essentials For the Perfect Basketball Shoe Over…
Hong Kong’s Wonder Kid shares his resolve and inspires every athlete by showing how overcoming daunting moments is critical to reaching goals. Source: Boxer Rex Tso Stars in Latest “Just Do It” Film I’ve been making a number of analysis in regard to the marketing misses by Under Armour. One of my major complaints was…
Right now Nike is making the strongest push into Asia. Kyrie has just kicked off his tour of Asia and Cristiano Ronaldo is currently touring there for the first time. During Nike’s last quarterly conference call, their greatest growth was in the international market. NIKE, Inc. Reports Fiscal 2017 4th Q and Full Year Results…
Source: How Will Peak Sport launching China’s First 3D Printed Sneakers Shape Additive Manufacturing? – 3DSHOES.COM Peak has some of the NBA’s best players as endorsers, Dwight Howard and Tony Parker both wear the basketball models from the brand. While many Americans have never heard of the brand, Peak is one of the more successful Chinese…
The official product partnership between Nike and FIBA spans apparel, footwear and equipment. Source: Nike News – Nike and FIBA Partner to Grow Basketball Around the World Okay let’s be honest, Nike has already grown basketball around the world. It all began with the 92 Dream Team and since then the love of the sport…
New jersey for India Cricket embodies spirit of self-belief. Source: Nike News – Nike Unveils New Team India Cricket Kit A few days ago I posted about Nike’s upcoming Chengdu store. Another Reason Nike Will Recover: Jordan Brand Opens Largest Jordan-only Store in Asia in Chengdu I explained in this why Nike’s growth abroad is…
