Source: About AF – Ankari-Floruss Originally posted October 2016 – Updated April 2020 While browsing this morning on Footwear News I discovered this information that could have gone in the Dope S–t, Insider Ties or any category on this site. I’ve been running multiple stories on various blogs transitioning into million dollar companies. I even…
Five students from Domus Academy, Central Saint Martins and Parsons School of Design explore the concept of walking on air. Source: The Vision-AIRS: Experiments in Style Yesterday I discussed the Nike Kyrie Signature line’s current success in a poor performance market. If Basketball Sales Are Dead Why Is The Kyrie Selling? This Vision-Airs video and…
Source: #Impretty | US The launch of the #Impretty campaign by Under Armour yesterday coincided with Women’s Day, but in typical Under Armour fashion they failed to capitalize on the momentum. It’s as if someone in house simply doesn’t get that viral isn’t viral anymore. You have to pay to play and then you have…
Source: The Running Front I’m writing this because I left Newton out as a brand that understands Content Creation. Newton does not use its content management to deliver info about its product directly. While I think this is a mistake, it’s not a big one. Their content creation is one part motivation, one part marketing…
One of the things that makes me really frustrated when rooting for the underdog is when the underdog fails to utilize grassroots marketing or simple marketing strategies. No one cares about cleats. Nike knows that this shoe won’t make people jump up and run to a store or to the site to buy, but they…
The first time Michael Jordan pumped a triumphant fist in the air to celebrate an NBA championship, he was wearing the Air Jordan VI. Twenty-five years after his first trophy, the shoe has fittingly received the Pinnacle treatment. Source: CHICAGO. THE WINNING CITY. Jordan.com Jordan Brand just launched a freaking blog. I just discovered this…
DeAngelo LaNarde a.k.a @TonyD2Wild Source: Originators Only In continuously looking for content that establishes my goal in helping sneaker lovers go from consumers to owners, I keep finding this great info. One of the things on my list of top 10 things to do to go from Buyer to Boss is marketing. Another is creating…
Running shoe sneak peeks, inspiration, training tips, athletes and all things running from Saucony. Source: Saucony Stories I’m always browsing the footwear sites for cool news and information to share. As the readership grows, I want the site to remain diverse in the content. I’ve been hitting the Saucony homepage for a while. I usually…
