As brands begin to build more doors to distribute their product in the US, the international market is seeing even more growth as the battle for the feet of people in Japan and China heats up. ASICS is taking the fight to Nike and adidas with flagship stores that cater to personalization opportunities for…
Source: miadidas Releases Fully Customizable UltraBOOST XENO Today both adidas and Under Armour updated footwear tech that will allow customers to paint their own canvases. The UA Icon program launched this year is doing something very unique. Instead of relying on the silo of the same options for design, they are rotating different silhouettes. Recently…
Source: Icon Customization and Customer Service, those two things are important in the sportswear industry. As we moce towards a world where the buyers everyone is targeting are all getting more savvy and frugal, the customer experience is becoming paramount. The most important thing is how a brand is aligning itself with the values of the…
