Quick, how many signature sneakers does Damian Lillard have? How many does Giannis have? I’m almost certain you didn’t know the answer right away for either athlete. Dame is on sneaker 8 and Giannis is on sneaker 5. Quick data checks for 3rd party sales on eBay and StockX are difficult to organize. For brevity…
Source: J.Cole | PUMA.com The abundance of options that exist in footwear means that the company that carries the most shelf space is typically the company that wins. There isn’t any secret that one company dominates the hearts and minds of consumers when it comes to sportswear. As a matter of fact, it’s what makes…
Since its inception, adidas’ iconic Superstar shoe has stood for those who aren’t afraid to stand for something. Source: Change Is a Team Sport From 2015 to 2017 adidas had a grasp on everything that made fans flock to the brand. The companies marketing was incomparable, but they also had the cushioning tech BOOST to…
Source: ADIDAS ALPHABOUNCE INTRODUCES FIRST MAJOR SILHOUETTE UPDATE FOR RUNNING-FIRST TRAINING VERSATILITY WITH BEYOND In November of last year adidas dropped the first video for the “Calling All Creators” campaign. In December a second installation arrived and in both instances I made a point to discuss why the direction of sport appeared to be against…
Source: adidas NEWS STREAM : Dame 4 Confirmed As performance footwear has taken a backseat to casual athletic, basketball shoes are becoming lighter, sleeker, and more street ready to try and gain some ground. Historically hoops shoes transitioned from the court to streetwear without any adjustments to the design. This is no longer the case….
Originally posted on Housakicks Kevin Garnett retired a few weeks prior to the beginning of the 2016-2017 NBA season. KG has been my favorite player in the league for the past 10 years- so I was trying to find a new player to root for and didn’t have to wait too long. Damian Lillard has become…
