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Meet the London Players | Why adidas Will Continue to Shine – Grassroots Marketing

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Three young, passionate footballers and social media experts from London are the faces of adidas Football’s latest innovation, called “GLITCH”. Source: Meet the London Players who Co-Create, Launch and Endorse a Football Revolution The guys above aren’t professional soccer players. They are just regular guys who adidas reached out to generate the GLITCH soccer boot….

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