Greenhouse has been staying fairly consistent with notifications arriving through the app. The most recent launch of the adidas Speedfactory x Latino Heritage hasn’t sold out as quickly as the clothing and accessories drop from the designers like PSNY and ALIFE, but this isn’t as surprising. adidas’ BOOST based footwear is not selling through very…
I’ve written several posts on the problems with influencer marketing. I’ve even said that I wouldn’t write anything about K-Swiss and Gary Vee anymore, but I’m signed up to Gary’s e-mail list. I also happen to run a sneaker website that discusses marketing, so when things come into my inbox I have to write something….
I’ve written several posts on this continued collaboration between the Gary Vee and K-Swiss. It’s an interesting case study and shows the difficult line a brand has to straddle when utilizing an influencer to generate interest. In this video I discuss that K-Swiss’ goal of being the shoe for the next generations of leaders…
Source: Gary Vee 003 Clouds and Dirt Gary Vee remains one of the most divisive people in social media. The businessman turned Trainer of Entrepreneurs has dropped two shoes with K-Swiss. Naturally the releases haven’t been commercial, but the intent was to establish K-Swiss as a brand that represents the startup culture that is dominating…
Source: Gary Vee 001 & 002 Okay I know “Is it the shoes?” is a Nike slogan and tagline, but I really had to ask that question. I’ve been following this campaign and in a previous article I discussed that when Gary Vee was announced as the face of the next generation for K-Swiss that…
