Less than a month ago our city was without water for a week due to busted pipes as temperatures hit 2 degrees. This week the temp has been averaging 69 degrees. Weeds are sprouting up; trees are being fooled into budding and my allergies are yelling WTF like Duke Deuce. Since Winter appears to be…
K-Swiss x Bricks & Wood (bricksandwood.us) First, I’m writing this post only 24 hours after the collaboration rolled out on the Bricks & Wood website. I did a similar post after the New Balance collaboration with Bricks & Wood: Bricks & Wood Creates a Dope Campaign with New Balance with Jungle To Jungle | A…
Bricks & Wood – Bricks & Wood (bricksandwood.us) K-Swiss went all in on the hype around Gary Vaynerchuk and entrepreneurship. They did so at a point when they had created an incredible sneaker to rival the NMD and New Balance 247. When the brand abandoned their tennis roots and their designers to chase the trend…
While I could have spent time finding something negative to build a discussion around, I decided that this Juneteenth weekend was a good time to celebrate three sneaker companies making an effort to deliver opportunities to African-American creatives. Reebok’s Reconnect is a beautiful short film campaign: https://www.youtube.com/watch?v=60vbaeIP8p4 The man behind the film: https://news.reebok.com/global/latest-news/all/reebok-unveils-first-look-at-new-brand-aesthetic-with-video-series-centered-on-sports-and-community/s/15336997-6326-410a-8199-7e58a19bdc0c K-Swiss’ Documentary…
I’ve kept a screenshot of a comment made to me by the President of K-Swiss for a year. His comment happened on a discussion of a Black History Month Campaign by New Balance. The president of K-Swiss felt compelled to compare my site and my work to another sneaker industry analyst. That sneaker industry analyst…
Greenhouse has been staying fairly consistent with notifications arriving through the app. The most recent launch of the adidas Speedfactory x Latino Heritage hasn’t sold out as quickly as the clothing and accessories drop from the designers like PSNY and ALIFE, but this isn’t as surprising. adidas’ BOOST based footwear is not selling through very…
I’ve written several posts on the problems with influencer marketing. I’ve even said that I wouldn’t write anything about K-Swiss and Gary Vee anymore, but I’m signed up to Gary’s e-mail list. I also happen to run a sneaker website that discusses marketing, so when things come into my inbox I have to write something….
I’ve written several posts on this continued collaboration between the Gary Vee and K-Swiss. It’s an interesting case study and shows the difficult line a brand has to straddle when utilizing an influencer to generate interest. In this video I discuss that K-Swiss’ goal of being the shoe for the next generations of leaders…
2:19 This week my focus for the end of the video is on Saucony’s excellent collaboration with their small retail accounts. As many companies go DTC Saucony remains consistent in their relationships with running specialty shops. This collab with heritage tee shirt company Homage is an example of that: http://blog.saucony.com/every-day-run… Other stories for this…
SI-18 and SI-2018 pictured Source: Si-2018 Collection It’s well documented on this site how excited I was when I saw the K-Swiss Gen K Knit early last year: Can K-Swiss’ Fall ’17 Line Help Them Gain Ground? At a moment when every brand was delivering a knit shoe and adidas was winning with the NMD…
Source: Memphis Parkour now operates within Recess. Visit Recess901.com to register for classes and see our class schedule. http://memphisparkour.com I met a guy named Jonathon McCarver years ago when I was launching ARCH. He was putting together a Facebook group for Memphis Parkour and I was considering trying to make a shoe for Parkour. We talked a…
Source: Gary Vee 003 Clouds and Dirt Gary Vee remains one of the most divisive people in social media. The businessman turned Trainer of Entrepreneurs has dropped two shoes with K-Swiss. Naturally the releases haven’t been commercial, but the intent was to establish K-Swiss as a brand that represents the startup culture that is dominating…
It should be noted that K-Swiss is a large global brand. It is not a publicly traded company so the quick information (stock, etc.) is not so readily available. I can’t make an in-depth discussion without disclosing that I don’t have POS data to support my thoughts on what the sales are like. What I…
Source: Gary Vee 001 & 002 Okay I know “Is it the shoes?” is a Nike slogan and tagline, but I really had to ask that question. I’ve been following this campaign and in a previous article I discussed that when Gary Vee was announced as the face of the next generation for K-Swiss that…
VaynerNation, On 11/14 my official collaboration with K-Swiss drops and we launch the “GaryVee 001 and 002”! I am really excited .. never thought a businessman shoe was in the cards ? A lot of you have been following me through this journey and I just want to say thank you and I am so excited for…
Download past episodes or subscribe to future episodes of K Swiss’s Presents: CEOs Wear Sneakers by K Swiss CEOs Wear Sneakers podcast for free. Source: K Swiss’s Presents: CEOs Wear Sneakers by K Swiss CEOs Wear Sneakers podcast on Apple Podcasts I’ve been stating that I absolutely love the Icon Knit from K-Swiss. I’ve also…
The Gen-K Icon Knit pushes the court style category past its conventions with a contemporary spin on a future classic. Source: K-Swiss Icon Knit A few months ago I wrote this article: Can K-Swiss’ Fall ’17 Line Help Them Gain Ground? The question was legitimate as K-Swiss has become the bargain brand at outlets like…
K-Swiss’ president also explained to FN what traits define today’s young, sophisticated consumer. Source: How K-Swiss Plans to Win Over Sneaker Fans With Its Fall ’17 Line | Footwear News In 2004 K-Swiss attempted a launch into basketball. I was in contact with Jeremy Much who handle grassroots contacts. I rebranded my Center Court Basketball…
