The autumn household cleaning is best topped off by pouring new potpourri in a basket to provide a scent of freshness as fall brings on the holiday season. Nike is focused on their own fall, but instead of waiting until spring for a bloom flower of resurgence, the Swoosh is adjusting and diversifying their marketing…
“The Get Up”, hosted by NBA superstar, Ja Morant, Foot Locker and Nike celebrated the release of his new shoe, the Ja 2 this weekend in Memphis. Morant held giveaways during his block parties across the city for the fans along with games for the kids, pop-up shops and a showcase of local food… but…
Listen to the article: The sneaker industry needs nuance. Instead, the business is often looked at in extremes. Either, The sky is falling, or kicks are the hottest alternative commodities in the world. Discussing the reality of the industry isn’t exciting. It’s much easier to capture attention with complaints or praise. I’ve discussed in the…
Shelby’s Story is Sports Gold Shelby McEwen has been a staple in High Jump. He hasn’t been as high profile as Juvaughn Harrison, who was a surprising fourth place finish, but anyone watching the sport over the last 6 years has been excited to see Shelby in an event. A little backstory, I used to…
Fred Kerley in Oakley? Fred Kerley’s eyes remained hidden behind sport lenses. The camera slowly moves in on the champion runner, but instead of a story about his previous wins and training, his Oakley running kit and Nike shoes become the point of the story. ASICS is currently running a Fred Kerley spot after the…
Marketing and branding, qualitative vs quantitative, KPIs, A to B testing, marketing is only “cool” when the final product is viewed. Too often marketing by sportswear brands feels “either/or”. Either a brand is all in on fashion and influencers or they create a slogan and reinforce it through the year. In both instances the expenses…
Each spring and summer, players from all over the country try to perform well enough to garner scholarship opportunities. The ultimate goal for most is NCAA Division 1. Production has to meet the potential for that dream to take place. For the 2025 and 2026 classes in Memphis, the time is now, and a few…
In the past I’ve attempted to keep up with the mainstream sneaker outlets by sharing my top 20 or 40 sneakers of the year. I based this on a section of the site I listed as Dope S–t I Like. This made for what I think was the most engaging and interesting list in the…
I’ll ask this question now before moving too far ahead. What brand is Matthew Boling wearing at the start of this training session? Don’t peak and scroll down or it becomes apparent. At 14 seconds in you can see clearly, he’s wearing an interesting running shoe. I won’t write the brand yet because you need…
Video Breakdown 0:00 Intro 0:57 Nike Demand 4:57 Retail Offsets Poor Decisions 8:35 Slow Sales and No Challenges 12:51 The Annual Air Jordan 11 Drop 16:30 Nike and Marketing 1.The Demand for Nike Never Stops Right now, on Amazon, a Seller Central Account can open a Selection Recommendation for shoes currently in demand. The first…
Questions for this session: Will Sneaker Retail Begin to Elevate Other Brands since Nike is pulling back inventory? Will Foot Locker become a hot stock again? This is for entertainment purposes solely and answers to questions posed by a variety of people. Video Breakdown: 0:00 Intro 1:48 Retailers and Other Brands 3:38 Unwritten and Unspoken…
This post is hypothetical. Seeing the new Couriers sneaker in the “panda” colorway inspired me to play with this concept. It isn’t outside of the realm of possibility considering Allbirds partnered with adidas on a sneaker. Source: Men’s Couriers – Natural Black (Natural White Sole) The Couriers creates a compartment for Allbirds, but a compartment…
With WNBA playoff fever in full swing, I had to get In the Field to check out Nike’s Sabrina Ionescu launch at their five-story SoHo store. Ionescu, one of the game’s most promising players, presents a massive opportunity for the brand. I was curious to check out Nike’s creative strategy for this key launch. Check…
Video Breakdown: 0:00 Intro 1:15 Racial Breakdown of the WNBA and NBA 5:17 Racial Breakdown of WNBA and NBA All-Stars 23 6:59 Talent or Popularity? 10:55 Instagram Followers 11:40 New Balance enters Women’s Hoops 12:31 Diversity at Sneaker Brands 13:20 Who Deserves a Signature? 14:40 Amazing Women Don’t have Signatures 16:16 Wrap-Up In a post…
Could the increase in Nike heat be shaping the theft at the retail outlet? Above is a Release Calendar on Dick’s website. This is something usually done by stores carrying high heat product. DSG in the past focused on marketing a diversified product mix over highlighting one brand. I recently visited a Hibbett Sports store….
Sportswear is not an essential, but it is a necessity. I have a closet full of workout clothes and casual apparel. A lot of it is from Nike. I picked up Nike polo shirts because I operate an e-commerce site requiring me to pack and ship and carry huge boxes around in the Memphis heat….
Rant: The USATF event was marred by possibly the worst viewing situation in all of sports. The livestream on Peacock was last minute and arrived at the conclusion of the afternoon. No thought was placed into how viewership of track and field has evolved and grown. YouTube remains the best opportunity to catch parts of…
Source: Saucony Originals | Saucony New Balance has become the lifestyle running sneaker of choice for the industry. In resale, pairs of certain drops from Joe FreshGoods to ADL can garner ridiculous prices. This is on par with classic Nike Air Max series shoes which don’t have to be limited edition drops to drive up…
The last three months website traffic for Footlocker.com decreased 4.73%. Finishline.com decreased 6.10%. Hibbett.com dropped 6.37%. These are all stores heavily reliant on the Nike Wall. Meanwhile Nike’s site remained flat with only a 0.85% decrease in traffic with an incredible 153.7 million visitors. Nike’s visitors obliterate the website traffic of its wholesale partners. This…
Note: When reselling reverts to only hyped and limited products, the sneaker market is trending down. A healthy general release market in third party sales is a good thing. In a recent discussion with Matthew Kish of Business Insider I utilized resale data to show a slowdown in the sale of Nike footwear. While I…
2017 NIKE, Inc. Investor Meeting | The Scale of Sport Highlights – A Detailed Breakdown 3 to 5 years, that’s how long a business takes to reflect the true momentum of the company. After monitoring and watching the introduction of websites and the growth of businesses in the sneaker industry, I developed a theory that…
Ja Lives in the City Where Their Most Beloved Emcee was Murdered Buying Cookies. Ja is an All-Star and one of the most exciting players in the NBA. To have him on the Nike roster, after Nike incorrectly stepped away from Kyrie, is beneficial to Nike’s ability to retain a share of the sneakers bought…
