Source: Nike SNKRS. Release Dates & Launch Calendar Something so simple as building a subsite to feature upcoming releases and then turning that website into an app has been one of the biggest reasons for success for the Swoosh and their Consumer Direct Acceleration. As Nike develops their sneakers, and they develop a ton of…
The arrival of inventory is slow due to the supply chain disruptions and manufacturing shut downs in countries where footwear production takes place. This will shape retail throughout the holiday season. While many of the coveted sneakers have already arrived and will be available, those shoes tend to be in the high to premium price…
Undoubtedly, if Nike released a ton of Nike Dunk or Air Jordan 1 High OG and they were readily accessible to the public (they’d be snatched up by resellers), those two shoes would have dominated the list. All hyped releases are dropped via raffles which means you would have to literally visit stores every day…
I keep my notifications on, so randomly I’ll get an update from the FootLocker app, that takes me away from what I’m doing because it speaks to a topic I’ve written about. A few weeks ago I wrote this post: Nike is Finally Taking a Loss, but it’s Not Where You Expect That post was…
Source for pictures: The KOBE A.D. NXT Unhinges Tradition I always wait a few days before writing a report, or response, to information in the mainstream. This gives the talking heads on YouTube and in social media a chance to pontificate and espouse their theories on why or what happened to cause negotiations to come…
Original Source Article: https://www.cnn.com/2021/03/22/business/nike-independent-shoe-stores/index.html Full disclosure, I spoke with the writer of the article above prior to the post being delivered for readers. This is only the first article from CNN and there should be more on the way. Nathaniel Meyersohn, of CNN Business delivered a post that reverberated throughout media. It landed in the…
The second Every Stitch Considered Collection is out now. Source: nike every stitch considered apparel collection The latest iteration of this exploratory design proposition is Every Stitch Considered, a timeless lifestyle collection combining exceptional craftsmanship with data-informed fit and function. “Innovation arrives when you become so familiar with a process that you allow yourself the…
This is a long video, so I’m dropping links to each section and a minute breakdown below. In this video I said that this could be problematic for FootLocker. After speaking with a prominent analyst he reminded me that dropshipping means FootLocker gets paid without ever making a purchase. While this seems good on the…
JD Sports is acquiring chains at a rapid pace, but in my opinion it seems a bit hasty and the value given to each acquisition, when compared to Hibbett Sports acquisition of City Gear shows a distinct issue with how much is being paid. Could the issue be the cost of real estate in the…
In this video I establish the importance of NPD Group and Matt Powell to explain that my micro set of data parallels the larger marketplace. I then show you the difference in Nike and adidas during this year and how Covid-19 caused problems, but the results were drastically different. I finally explain that adidas needs…
Designers, Collaborators, and Influencers are driving the creative process behind collections, but do brands really need to work with people outside of their companies? What do you think about Jerry Lorenzo working with adidas so soon after his most recent collection release with Nike. Will this propel adidas in basketball? Links in the article: adidas…
Download my post quarantine resale analysis: https://arch-usa.com/product-category/store-re-opening-resale-report-analysis/ Nike had an explosive Q2 2021. When the Swoosh performs well it lifts all boats attached to the brand. The question was raised about why Nike has been able to grow digital so efficiently. The immediate response is marketing, but how does the marketing work outside of sponsorships…
This post derived from the original discussion on new tech from adidas and Under Armour basketball divisions: I.T. Ep. 198 | Why are Brands Still Chasing Basketball? New Tech from Under Armour & adidas – ARCH-USA (arch-usa.com) Buy my books on the sneaker industry: https://amzn.to/3lD82gb There are a couple of statements in this video and…
Sonja Henning, former WNBA player and current Nike VP, NA League Partnerships, on providing dynamic work experiences for retired WNBA players. Source: Nike x WNBA Women in Nike (WIN) Program I posted an article on Nike’s collaboration with Ambush stating that the Swoosh should be doing more with the WNBA. After waiting for years for…
I didn’t really dive into a lot of the terms for marketing and I didn’t write a script for this video. I was in a YouTube rabbit hole last night watching music videos, and remembered that a few weeks ago I saw the Drake video and thought, “This is one big Nike ad.” The video…
BEAVERTON, Ore., Sept. 22, 2020 — NIKE, Inc. (NYSE:NKE) today reported fiscal 2021 financial results for its first quarter ended August 31, 2020. Source: NIKE, Inc. Reports Fiscal 2021 First Quarter Results Typically, a company built on growth losing a percentage would cause worry. I’ve been stating since 2015 that Nike’s move towards DTC would…
I’ve made a number of predictions on this channel and being correct isn’t often a good thing. This is not a prediction, but it’s a hypothesis. The goal is to engage in dialogue about what is happening within sneaker retail. This isn’t a case of something only taking place at one chain. I’ve begun going…
“We, as African-Americans, are the trendsetters … There would be no Nike and none of these brands if it wasn’t for us setting the trends… How is it possible that in most major cities in America, there is no African-American retailer that has a Nike account? How is that possible?” Source: Kickin’ Facts | Black…
The new Sole Collector app gives users the ultimate price-comparison tool for buying sneakers. Source: The Sole Collector App Is Here Source: Nike.com and the Nike App are Going Bilingual in the United States In my upcoming book: https://arch-usa.com/product/sneaker-resale-retail-in-the-new-normal-navigating-the-sneaker-industry-in-a-dtc-world/ my goal is to establish that there are opportunities in a world that is undoubtedly saturated…
The latest advance in Nike Yoga apparel is now on nike.com. Source: Nike Yoga Infinalon In the midst of dialogue about Under Armour’s difficulties during COVID-19, Lululemon’s growth was brought up as the anti Under Armour story. I wrote about the brand in 2017, but I also thought Victoria’s Secret was doing an okay job…
Visit NikeInc.com for more information Source: NIKE, Inc. Reports Fiscal 2020 Third Quarter Results Revenues increased to $10.1 billion in the third quarter, up 5 percent on a reported basis and up 7 percent on a currency-neutral basis, driven by 13 percent currency-neutral growth in NIKE Direct with digital growth of 36 percent and strong…
Source: NEW BALANCE FOUNDATION PLEDGES $2 MILLION TO SUPPORT COVID-19 RELIEF EFFORTS Before I jumped back into writing about the industry I thought it was important to take a few minutes to share the sneaker companies who have made financial contributions to efforts to fight COVID-19. I visited over 20 footwear brand websites and only…
