Celebrate your style and showcase your creativity this Air Max Day. Source: Air Max Day 2020 Releases Currently all Nike stores are closed. As the country adjusts to life with Corona-19 the brand was the first to understand the power of perception for sportswear brands. Nike closed its doors before anyone else in the biz….
The company announced today it will temporarily close stores in the United States, Canada, Western Europe, Australia and New Zealand to limit the spread of COVID-19. Source: Nike Coronavirus Statement A conundrum is an “intricate or difficult problem.” On the surface the closing of Nike stores is a reasonable and logical step in stemming the…
The second-year player caps a year full of exciting new talent joining the Jordan Brand. Source: Jordan Brand Luka Dončić Luka has been rocking a variety of kicks this season and ESPN has been covering his sneaker free agency in detail. It makes sense as Luka is another player in a long line of great…
Revenues for NIKE, Inc. increased 10 percent to $10.3 billion, up 13 percent on a currencyneutral basis. Revenues for the NIKE Brand were $9.8 billion, up 12 percent on a currency-neutral basis driven by growth across wholesale and NIKE Direct; key categories including Sportswear, the Jordan Brand and Running, and continued growth across footwear and…
The bigger issue is a really touchy word choice for this post. Often the bigger issue is a discussion on race or societal issues. I’m not saying that the bigger issue here is something that will repair sexism or racism. The bigger issue here is not that serious. The bigger issue is and remains sneaker…
The Air Jordan 1 High OG ‘Black/Red’. dropped on Black Friday and missed its target completely. I headed out early on Black Friday. My goal was to see how difficult it would be to navigate sneaker retail outlets. The results were not surprising as I told a number of store managers prior to Black Friday…
The photography by Neil was inspired by the work of Ryan Unruh on a project he completed for Allbirds: https://www.instagram.com/p/B5V2wDvB7Tr/ One of the best things about LinkedIn is the abundance of talented people there are to discover. Neil Shearer is a photographer who developed a series for the Nike Metcon SF (he took on the…
Source: https://www.birkenstock.com/us The November 13th, 2019 announcement by Nike that they were ending their pilot program with Amazon’s brand registry is being touted as a smart business move by most media outlets and I agree. After reading through most sites and recognizing that the discussion around Nike was completely devoid of depth and a true…
Mary Cain’s male coaches were convinced she had to get “thinner, and thinner, and thinner.” Then her body started breaking down. Source: Opinion | I Was the Fastest Girl in America, Until I Joined Nike “Equal Play” is an Opinion video series showcasing the insurgent athletes who are dragging women’s sports into the 21st century….
Releasing October through December, six new visions for Air Force 1 change the paradigm of what it means to celebrate a classic. Source: Air Force 1 Gore-Tex, NBA and Bones Official Images and Release Dates The 10th, not the 10 by Virgil Abloh, is a series that takes new and classic Nike footwear and gives…
Today, Nike’s all-access pass to experiences, products and services gets even more robust with a new set of regional benefits, including unlocking training content from the continent’s top athletes and exclusive product drops and rewards. Source: The Nike App is Now Available in Europe First, I’m not a stockmarket analyst and I don’t work for…
Source: NOMADNESS Travel Tribe photo via the Nomadness site In 2014 I had the pleasure of being introduced to Evita Robinson when we appeared on Paul C. Brunson’s “Mentor Monday” show on entrepreneurship. I had never heard of Evita or her concept/travel group named Nomadness. The double entendre immediately caught my attention as a reference…
The Archive Pack applies classic Converse graphics to a performance silhouette for the first time. Source: Converse All Star Pro BB Archive Pack Official Images I’m in sneaker stores everyday. I go to malls so often I know the majority of the store managers in this region by name and they know me. With over 30+…
The three packs, each working with the Chuck 70, launch July 20 in limited quantities. Source: Converse, Joshua Vides and Chinatown Market ComplexCon Chuck 70 Official Images That title is confusing I’m sure, but so is the fact that at least once a year, sometimes twice or three times a year, I get confused because…
Source: adidas X Marvel Launch Donovan Mitchell’s First Signature Shoe Source: Giannis and the Making of the Air Zoom Freak 1 Clyde vs Kareem, Jordan vs Ewing, Shaq vs Penny, D Rose vs LeBron, Giannis vs Donovan… these match-ups look like a new version of the NBA Jams video game where the two-on-two competition consists…
This week I didn’t write on the site as much because I did a basketball camp with my daughter. That doesn’t mean I don’t have an Insider Ties topic. The biggest basketball story (outside of the ongoing tariffs war) is, of course, the NBA Finals. The Raptors defeated a wounded Warriors squad and Kawhi completed…
Nike’s innovation and introduction of new tech in performance and lifestyle led to a huge resurgence that began in 2017 at the time of their Investor’s Day in October. This is well known among anyone who has been following the company for any amount of time during the push towards DTC. Today the uncertainty around…
Jun Takahashi brings UNDERCOVER’s distinct design sensibility to sportswear staples. Pictures via Nike and Undercover’s website. Source: Nike x UNDERCOVER Track Suit, T-Shirt and Longsleeve From 2004 to 2015 I wore either Sho-Shot or ARCH footwear. I made my own brand. In order for people to believe in what I was trying to do I…
This is why Naomi moved from adidas to Nike. When I wrote that ‘long term Osaka would mean more to Nike than Beyonce to adidas’ I had no idea the marketing would begin almost immediately for Nike. As the World Cheered for Beyonce x adidas, Nike Snatched Naomi Osaka away from the Three Stripes While…
The deal begins this week. Her first official competition in Nike gear will be the WTA Event in Stuttgart, beginning April 22. Source: Tennis Superstar Naomi Osaka Signs with Nike Less than a year removed from the biggest win of her life where she broke down crying and drew an entirely new group of fans…
The shirt, engineered with a proprietary plated knit, releases April 9 on nike.com. Source: Introducing the Nike Polo So I get a rare opportunity to go inside of a Nike Employee Store last week. I have on a pair of Epic Reacts, Nike jogger pants and a Champion heritage tee. A guy behind me has…
It’s been super busy on the online shop so I haven’t been able to write on the site as much. Today’s I.T. gives me a chance to link to all of the stories I wanted to write about, but I didn’t. I start with a thank you to Professor Stewart Stevens’ Textile class TXA365 at…
