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Project + Exec | Design Director, Speaker, Jason Murphy Gives Voice to Diversity Issues in Footwear

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Source: http://www.jasonhusseinmurphy.com Project + Exec is a new series where I’ve decided to seek out footwear executives who are minorities (Black, Latino, Indian, Native American, Asian men and women) who are doing some dope work, but are being overlooked by the larger media outlets. It’s my small part. I really hope you look more into the brands…

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With Champions Think 16 Collection, Nike Has Taken a Card From adidas’ 2017 Playbook | Marketing

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The picture above celebrates Rasheed Wallace and the Pistons championship. Out to deliver the Pistons their first title since 1990, Rasheed took matters into his own hands during a physical Game 4 of the 2004 Finals at the Palace. After catching a cheap elbow mid-way through the third quarter, he responded by converting his passion and…

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NIKE, Inc. Acquires Invertex As A Solution for the Home Becoming the Dressing Room

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  The move will strengthen digital capabilities within the brand’s Consumer Direct Offense. Source: NIKE, Inc. Acquires Computer Vision Leader Invertex Nike is functioning less like a marketing company that sells athletic gear and more like a tech company building a functional e-commerce platform that allows for a complete immersion into Nike culture without ever…

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Pershing Square Cashes Out with 100 Million Before Nike 3rd Quarter Fiscal 2018 Earnings and Conference Call | via Wall Street Journal

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David Benoit and Sara Germano of the Wall Street Journal broke the news that Pershing Square, who has only been invested in Nike for less than 2 quarters, cashed out today to the tune of 100 million. The typical assumption when a company sells a large holding is that the business could be headed for…

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How Sustainability and Renewable Energy Will Help Nike Improve In North America | Marketing

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Nike announced today that it has signed its second major wind contract with Avangrid Renewables — this time for 86 megawatts of Texas wind power — positioning the brand to achieve its 2025 target of sourcing 100-percent renewable energy. Source: Nike Takes Steps Toward 100% Renewable Energy in North America During Investor’s Day 2017 Nike…

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