Originally posted on Housakicks Nike has been indirectly daring Adidas to match their February line up for Jordan Retros ( you see I didn’t even include other Nike shoes). I don’t think Adidas is recognizing how Nike is subtly undermining them. The months of February and March ought to be on any sneaker brands radar as…
This is the authentic check for the size 12 Kyrie 4 City Edition. The shoe features a suede and mesh upper with a detailed overlay on the side panels designed to look like Boston’s court.
Originally posted on Housakicks Chris from ARCH and I have been talking a lot about how Nike Basketball is “Dead”; what we are basically saying is that signature shoes are just not selling well anymore. Chris made a very good observation about the young teenagers of this day and age; talking about them, Chris said, these…
Originally posted on Housakicks Nike does nothing by accident, everything the brand does is well calculated. There is a huge women’s movement going on now where their voices are being tremendously heard worldwide. It stems from the recent allegations many prominent men in Hollywood have been accused of. I won’t get into details about it, that’s…
Nike announced today that it has signed its second major wind contract with Avangrid Renewables — this time for 86 megawatts of Texas wind power — positioning the brand to achieve its 2025 target of sourcing 100-percent renewable energy. Source: Nike Takes Steps Toward 100% Renewable Energy in North America During Investor’s Day 2017 Nike…
pic via ABC News Source: No need to worry about Sloane Stephens … yet I recently wrote that Under Armour should not have let Sloane walk. I felt that an endorsement of her was a shot in the right direction in building rapport with a critical audience of growing women athletes, black women. Sloane…
How one woman went from an everyday exerciser to one race away from being Africa’s first female Olympic skeleton athlete in less than four months. Source: Sleigh, Simidele Adeagbo, Sleigh I have to be honest here… I don’t think this story will go viral or be shared multiple times. I also don’t think that a…
Nike is giving new scrutiny to its digital agencies. Source: Nike’s ‘Reverse Auction’ Review Is a Bad Omen for Agencies This is the perfect article for the sneakerheads who read ARCH. This is an opportunity for me to explain why I’ve been so adamant about building the AHN (ARCH x Housakicks Network) into a sneaker…
Tennis champion Sloane Stephens, long with Under Armour, signs with Nike (Sergei Grits / AP picture) Source: Tennis champion Sloane Stephens, long with Under Armour, signs with Nike I’m beating a dead horse. Just after I wrote my analysis on Under Armour yesterday with a bit of hope although I stated clearly that UA had not…
Opening on January 4 at WHQ, the structure is home to some of the brand’s most exciting artwork. Source: Stash and More Paint Murals for Nike’s New NYC Garage Last year I spent as much time writing about the endeavors of adidas in the art community as I did writing about their footwear. The Three…
Nike $NKE Current Share $63.49 2017 Recap: Nike saw it’s share prices dip as low as $50/share during 2017. The Swoosh was faced with a surging adidas and their own self inflicted problems. The investment into building the infrastructure for DTC and the accumulation of inventory due to pushing far too much product into the…
Originally posted on Housakicks I’m really thrilled with Nike’s line up for 2018 and I have good reasons why. The Nike Air Foamposite One ‘Alternate Galaxy’, a derivative of the original Foamposite One Galaxy is a testament of things to come in the near future. The Air Foamposite One style was met with a lot of lukewarm responses…
Kyrie Irving directs Nike Basketball’s new film, Find Your Groove. Highlighting the KYRIE 4, the spot features athletes Rob Gronkowski, Jayson Tatum and Jah Swish. Source: Kyrie Irving Finds His Groove in New Film I was going to come up with something profound, but after looking through the trending topic on Twitter that “Nike came…
The new studio allows for real-time, live design directly on a shoe. The experience is open now at Niketown London — no appointments necessary. Source: NIKEiD Direct Studio Brings Augmented Video Mapping Customization to London I have been referring to Investor’s Day consistently since the day long event took place. That information is at the…
Many of Amazon’s private label offerings appear to have launched in the past few months, just in time to capitalize on the holiday shopping rush. Source: Amazon Has More Private Label Brands Than You Think The moment I began hearing about Amazon private labels, I realized that it would begin to shape sportswear. I reached…
The first drop from this highly anticipated collaboration hits stores December 14. Source: Opposites Attract in Converse and JW Anderson’s Collaborative GLITTER_GUTTER Collection As much as I admire Nike’s adherence to its imagery and principles, the brand misses more than hits lately in marketing. The company that used to get it right on almost every…
Niketown is relocating to another space five blocks away (photo Bloomberg News) Source: Price of success? Trump Organization loses another major tenant When a store closes it usually arrives at the end of a lease. This is the same as a tenant in a home. Breaking a lease is a simple action with resounding consequences…
Source: https://sgbonline.com/sheikh-shoes-betting-on-nike-for-turnaround/ Sheikh Shoes ultimately blamed its trip to bankruptcy court on its inability to secure shipments from Nike, by far its largest supplier that holds an unsecured During Investor’s Day Nike stated clearly they were going to begin cutting off mediocre retail outlets. The Swoosh is looking at owning 80% of its retail doors for…
Customers shopping at Nike Inc. and Macy’s Inc. complained about problems trying to buy goods on Black Friday, as the companies scrambled to remedy technical complications on the critical shopping day. Source: Nike, Macy’s Suffer Technical Snafus on Black Friday During Investor’s Day last month Nike’s board entered the stage to tout Nike’s Consumer Direct…
Sneakeasy Pop-Up to Open in New York City; NBA Player Edition Basketball Sneaker Exclusively at House of Hoops; Foot Locker Hires New Specialized NIKE Sales Associates Source: Foot Locker Announces Elevated Customer Experience Platform In Partnership With NIKE I know that my writing references to Investor’s Day is going to become redundant when looking at…
Created by Nike and powered by Google, these basketball courts open digital experiences, including exclusive training programs. Source: More than Meets the Eye: Check Out Manila’s New Hyper Courts Nike continues to look towards the CDO with a focus on the APLA Geography. I remember going to the Philippines and hanging out for a week….
Many thanks to Gary Nolton + Walter Iooss for their original behind-the-scenes imagery, seen for the first time in this article. In an era saturated… Source: ‘Be Like Mike’: Jordan + Gatorade 20 years ago if you were a high school or college ball player, 20 years ago if you were a kid without…
