During the collegiate basketball tournament, which runs November 23-26, the 16 participating programs compete in special-edition footwear and uniforms. Source: Phil Knight’s Signature Style Inspires Looks for PK80 The NCAA Tournament is arguably the greatest sporting event in all of sports. The problem is the amount of money generated, the constant mistreatment of college students…
Beginning today, Nike App members will get new benefits related to product, shopping experiences and the chance to connect one-on-one with sport and product experts. Source: Three New NikePlus Membership Unlocks Deliver Exclusive Access During Investor’s Day Heidi O’Neill and Adam Sussman delivered the goals for the Nikeplus Membership push. On 11/14 Nike announced another Flash…
Here’s the brief on the two new brands being promoted by the e-tailer. Source: Amazon Quietly Rolls Out Activewear In the article link above Cooper Smith of L2 delivers the scoop on Amazon finally rolling out their private label sportswear. If you’ve been following along with the discussions here on ARCH you might remember when…
Learn what first motivated the actor and the three ways you can work out just like him. Source: Michael B. Jordan Shares His Training Tips and How to Not be a Quitter During Investor’s Day Heidi O’Neill explained the importance of being connected with the Nike Training App. In this discussion she explained how using…
Source: Air Force 1: Shoe That Defined Sneaker Culture Celebrates 35th Anniversary A few years ago Nike celebrated the XXXth anniversary of the Air Force 1 with the release of premium pairs in red and white lined boxes. There were pop up shops and in many ways the shoe’s icon status was cemented. The “Uptown”…
Amazon is falling into the same trap as GE. Or is it? Source: There’s precedent for Amazon competing with so many companies. It doesn’t end well. I know the chart above showing how Amazon’s acquisition of Whole Foods tanked the stock prices of grocery counterparts doesn’t quite fit a sports and sportswear website, but let…
Originally posted on Housakicks I’m sure many who read this title will get irritated, because as much as most want to claim they buy their sneakers independent of outside influences, we all know that isn’t true. We all have our preferences as it pertains to brands, colors, and style but for the most part, people wear…
Source: miadidas Releases Fully Customizable UltraBOOST XENO Today both adidas and Under Armour updated footwear tech that will allow customers to paint their own canvases. The UA Icon program launched this year is doing something very unique. Instead of relying on the silo of the same options for design, they are rotating different silhouettes. Recently…
Learn the history and origins of the Air Jordan collection. Discover the story behind the iconic shoes and find original, retro and unreleased colorways. Source: Air Jordan Collection: Retro & New Editions. Jordan.com Last year when in November I discovered that Jordan Brand had launched a blog. I thought it was really important. This is…
I’m sitting at the computer raving about the Nike commercial that aired (I didn’t get to see it because I’m watching the game on TNT OT on the NBA.com site). I’m discussing and writing this great article about how Nike’s marketing team gets that the NBA x Nike campaigns can really generate some serious heat…
Want It All is about working hard, playing with confidence and style at every level of the game. From the neighborhood streets to the NBA court, Donte wants it all. Source: Nike Basketball Tips Off Season with “Want it All” Film I wanted to add to the title of this post that Nike borrowed a…
Knowing what I know, one of my early mentors @NIKE, one of MJ’s closest friends & first Sports Marketing reps, Howard “H” White is formulating a strategy & walk … (photo from espn YouTube) Source: “GOD Bless The Child That’s Got It’s Own…” A hint is a hint, but when that hint comes from an insider legend…
Originally posted on Housakicks Are Nike sneakers really losing their cool factor ? It’s all about one’s perspective, some may see a glass as half full and others as half empty. But to be objective one has to analyze this question from Nike’s own perspective; after all they are the one making the shoes with a…
Originally posted on Housakicks This post stems from a conversation I had earlier this morning with my good friend Tango; I was a bit disturbed by the lack of common sense a few analysts displayed in the last couple of weeks as it pertains to Nike’s recent moves. The latest was the 40% flash sale which…
Source: Survey Says Teens Prefer Food over Clothing, Nike is Losing Its Heat and Streetwear is on the Rise First, I took statistics courses, so don’t start this with the arguing point that this is a sample size. I know that, but in statistics for your survey to actually carry real weight this is what…
Originally posted on Housakicks I was on my way to pick up a few sneakers I oversold on my website earlier this morning and decided to do a bit of a scavenger hunt; what intrigued me the most about the hunt were my findings at the Clarksburg Adidas outlet store in Montgomery County, Maryland. As I…
Find Flash Sale at Nike.com. Enjoy free shipping and returns with NikePlus. Alright I need you to ignore the picture that looks like I’m about to bust the dopest freestyle you’ve heard at the BET Cypher on this link: Why Are Retailers Like Finishline And Mom and Pop Shops Going Out Of Business: The Nike…
Originally posted on Housakicks I was just reading an article on FN about the possibility of drones completely changing the landscape of retail, and I was trying to figure out what that would mean for the sneaker industry, especially for retailers like FTL, Finishline, DTLR to name a few. The average consumer is extremely lazy as it is already; how do I know that?…
Originally posted on Housakicks Nike’s relationship with its longtime distribution channels might be coming to an end, and very soon. The DTC ( Direct To Consumer) push is definitely the brand’s top priority. There are red flags everywhere indicating that Nike is no longer content with the “wholesale” aspect of running its business. I was just…
Originally posted on Housakicks I’m so glad that I was led to check how well the Air Jordan XXXII performed sales wise this morning. Last week, NPD’s Matt Powell opened a can of worms when He said that Adidas had surpassed Jordan as the #2 selling brandnationwide. There is some truth to his statement but not the…
Source: adidas UltraBOOST X All Terrain LTD Shoes – Black | adidas US Since I’ve moved away from “Should You Buy to Flip?” I’ve had to be a lot more creative in building analysis of footwear releases. Resell is all but dead except for limited release footwear. An analysis of GR shoes allows for a…
Ewing Athletics originated in the 90s after Patrick Ewing left adidas and established his own company. The big man had one of the dopest basketball releases from the three stripes at a time when adidas was Hip-Hop and Hip-Hop was adidas. Leaving the three stripes was not a risk like it would be considered today….
