In this video I establish the importance of NPD Group and Matt Powell to explain that my micro set of data parallels the larger marketplace. I then show you the difference in Nike and adidas during this year and how Covid-19 caused problems, but the results were drastically different. I finally explain that adidas needs…
Port Washington, NY (PRWEB) January 30, 2017 The U.S. athletic footwear industry grew by 3 percent in 2016*, generating $17.5 billion, according to global information company The NPD Group. Unit Source: U.S. Athletic Footwear Industry Grows 3 Percent to $17.5 Billion in 20 The NPD Group collects the POS data from retail outlets to compile…
Most of the information regarding sneaker sales on this site comes from Matt Powell when I’m not using my own research, or my shop as a microcosm of the market. In his article Sneakernomics Matt Powell had to triangulate the numbers based on Campless data (now StockX) to account for the number of sneakers sold in…
I’m taking the time to break down an analysis of the 2016 3rd Quarter sales over the next few days. This is part 1 based on the NPD Groups US Athletic Footwear Sales. In sneakerhead circles we usually only address the next release or what shoe will be the hottest release. If we are going…
