adidas Basketball unveils The 2023 Collection: Chapter 01, the first of the brand’s series of premium offerings Source: adidas Basketball Unveils the 2023 Collection: Chapter 01 & Premieres “Remember the Why” Brand Film The aesthetic of adidas’ latest collection is pure Fear of God although Jerry Lorenzo and his camp have stated they are no…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb I wrote a post on basketball activations in February 2020: J.Cole x Puma and Dame & Pusha T x adidas | Why Choose Basketball Activations When Performance is Down? In that post, I wanted to look at the new campaigns by Puma and adidas and raise the…
pic by @thwiz42 on Twitter One of the primary issues with the relaunch of a brand happening as hype vs a well thought out procedure is these moments always take place. Since July DeAndre Ayton has been wearing Nike footwear while Puma creates a custom pair for his size 18 foot. The issue has been…
Yeah, I know purrrfect is kinda wack… just go with it. Source: PUMA Basketball | PUMA.com A few months ago when the PUMA Basketball journey launched again, I wrote a post explaining that I thought a lot was wrong with how it was done. Puma, Jay-Z and the Top NBA Draft Picks for 2018 Walk…
In my discussion on Puma’s tactics I stated that they were going about acquiring players for the relaunch of their basketball line in the wrong way. I said that they had a better tactic they should be utilizing. I never said what that was. What I would have done was go and look for …
