Source: Charles Johnson on how PUMA creates a breathing shoe with the help of bacteria – PUMA CATch up In one of the best posts I wrote in 2017 I gave a lot of insight into PUMA and adidas and where I thought the companies could be headed. Two years later I’m taking the time…
It’s been super busy on the online shop so I haven’t been able to write on the site as much. Today’s I.T. gives me a chance to link to all of the stories I wanted to write about, but I didn’t. I start with a thank you to Professor Stewart Stevens’ Textile class TXA365 at…
Source: A whole new way of shopping: PUMA’s unique digital experience launched in Sydney – PUMA CATch up Most of the writing I do here on the site revolves around the U.S. market. I haven’t visited other countries in a while and I definitely need a passport since I’m not military anymore, lol. The beauty…
An insurgency against the traditional basketball shoe powers is underfoot as companies like Puma, New Balance and Under Armour compete for a share of N.B.A. culture. (photo via Puma) Source: Why N.B.A. Stars Are Trading In Their Nikes The newspaper industry is at a disadvantage when discussing the sneaker business. The only person who appears…
Right now Puma has taken the effort to put some of their weight behind Meek Mill’s upcoming album via a collaboration with Foot Locker. Meek is kind of hot right now since getting out of prison and advocating for prison reform. He settled his beef with Drake and has put on some amazing performances. BUT…
The biggest information from this week in the sneaker biz was Hibbett Sports move to acquire City Gear. I transcribed the conference call and wrote my own notes about this. https://arch-usa.com/hibbett-sports-t… In the discussion section on the Hibbett x City Gear acquisiton section I said that I wouldn’t buy $HIBB because they launched an e-commerce…
Run The Streets. Do You. Research and shop all the latest gear from the world of Fashion, Sport, and everywhere in between. Source: PUMA.com | Forever Faster. Last year when Nike did a Flash Sale in the midst of adidas’ ‘takeover’ of the sneaker industry analysts attempted to use it as a sign of…
The Basketball Tournament (TBT). Single-elimination. Winner-take-all. $2 million. ESPN. This summer. Sign up as a fan, support that team that wins, and you could win a share of the prize! Source: The Basketball Tournament (TBT) Yep, I know this is a sneaker site, but brands are no longer sneaker companies. In today’s retail environment brands,…
SUEDE CHAINS Source: SUEDE CHAINS There are a ton of us who love sneakers and love Hip-Hop. We all can speak in great detail about discovering Puma while listening to Planet Rock and trying to breakdance like the Rock Steady Crew. Less than a week ago I was building with a peer on LinkedIn and…
Source: PUMA on a mission for unicef – PUMA CATch up The fastest man in the world may have retired from track and field, but he’s been busier than ever as an ambassador for the Cat. His Puma backed World XI team took the field against British entertainer Robbie Williams’ UK squad. The lead…
Source: THE NEXT WAVE CONTINUES As everyone in the sneaker industry and everyone who loves kicks knows Puma relaunched their basketball division by signing two of the biggest prospects in the NBA draft and making Jay-Z the Creative Director: Read about that here: Puma, Jay-Z and the Top NBA Draft Picks for 2018 Walk Into…
At the beginning of the year I did an analysis of Puma and what it would take for the brand to maintain the growth they had over the last year. How Will Your Favorite Sneaker Brand Perform in 2018? | Puma SE ($PMMAF) In this post I established that Fenty would begin to cool…
A quick search on Puma on this site will deliver over 122 posts. I’ve been discussing the recent success of Puma, but I’ve also been explaining that the brand has to find a way to endear men to the brand in at least a fraction of the way that women have gravitated to Fenty….
photo via Soccer365 In 2014 Nike grew soccer sales to 2.4 Billion which rivaled the brand sales in basketball and equaled adidas’ sales in soccer. 2014 just so happens to be the year the World Cup took off like a rocket in North America. I remember sitting in my office across the street from…
JOB POSTING # R2119 Herzogenaurach, Germany, 17. Mai 2018 Herzogenaurach, Germany PUMA is one of the worlds leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired…
Source: Sites-NA-Site While Hibbett Sports and smaller chains like DTLR/Villa and City Gear attempt to right their wrongs by developing stronger e-commerce platforms, brands continue to implement moves that solidify their connection to their core audience. The sneaker market entered a promotional environment a year and a half ago and it hasn’t moved away from…
Source: Home – PUMA Annual Report 2017 – Forever Faster PUMA As the Fiscal Year has ended for most companies and they are all preparing t deliver the goods to their shareholders, each company is creating a creative presentation to inspire confidence in the brand. Puma had an amazing 2017. How amazing? Take a moment…
Source: PUMA’S USAIN BOLT TRAINS WITH BORUSSIA Usain Bolt is ‘officially’ retired from track & field. The fastest man in the world is now preparing for his next stage and it seems that he wants to shift into professional soccer. There is very little precedent for a shift from one sport into what many consider…
Source: PUMA AND AC MILAN ANNOUNCE LONG-TERM PARTNERSHIP As Puma continues to build the narrative behind their soccer boots with new technology and apparel, the brand is preparing for the World Cup and for League play by not only signing countries, but grabbing one of the premier soccer franchises in AC Milan. While this does…
Puma’s success was not surprising and remains the one commercial success that can be directly linked to the power of an influencer. Rihanna continued to propel the women’s division for Puma to strong numbers on the strength of her Fenty line which shifted interest in the brand throughout all footwear models for women’s Puma. Soccer…
PARTNERSHIP WILL START FOR THE WORLD CUP 2018 PUMA and the Senegalese Football Association (Fédération Sénégalaise de Football, SFA) today, mutually announced a long-term agreement Source: PUMA AND SENEGAL FOOTBALL ASSOCIATION ANNOUNCE LONG-TERM PARTNERSHIP Puma continues to build long term relationships with international soccer teams gearing up for the World Cup. Use the source link…
While details of the deal were not disclosed, the partnership will help expand Stadium Goods, the streetwear and sneaker resale store and e-commerce site that’s grown quickly over the past two years. Jed Stiller and John McPheters founded StadiumGoods.com and opened its SoHo shop in October 2015. Stiller previously worked in hospitality and was a partner…
