blank

New Balance and Jaden, New Balance and Bazley, New Balance and Sadio, New Balance and a Black Agenda?

Loading

Source: NEW BALANCE AND JADEN SMITH LAUNCH NEW FOOTWEAR COLLABORATION Willow just dropped details on her collab with Onitsuka Tiger; and not to be outdone Jaden and New Balance collide to create a vegan friendly sneaker for the Icon emcee and actor. OnitsukaTiger × Willow Smith  But… This wouldn’t be an arch-usa.com post if I…

Read More
blank

Small Brands Show Alliance by Stepping Away from Ads on Facebook | CLAE

Loading

CLAE Footwear. Shop modern silhouettes that emphasize uncommon comfort and versatility for today’s active lifestyle. Source: CLAE I’ve owned two different sneaker companies. While operating those brands, I had to navigate the deep waters where marketshare was almost impossible to attain. I’ve written reports on Facebook ads, Amazon ads and various strategies utilized to get…

Read More
blank

The Frustration of Building Diversity in the Sneaker Industry | adidas TEAM SUPERSTAR: S.E.E.D. SCHOOL

Loading

Source: A design program in partnership with Pensole at the Brooklyn Creator Farm supported by Pharrell Williams. Less than a month ago I wrote a post scratching the surface of the problem of creating diversity in the sneaker industry: adidas’ Dilemma, Nike’s Reality and All Industries’ ‘Truths’: a Paradox On the Difficult Path to Equality…

Read More
blank

Nike is Bulletproof for this Reason Although Allyson Felix and Mary Cain Have Horrifying Stories

Loading

Mary Cain’s male coaches were convinced she had to get “thinner, and thinner, and thinner.” Then her body started breaking down. Source: Opinion | I Was the Fastest Girl in America, Until I Joined Nike “Equal Play” is an Opinion video series showcasing the insurgent athletes who are dragging women’s sports into the 21st century….

Read More