Altra Running Shoe Finder Quiz: Pick the Right Altra Shoe for You I’ve been fighting to find the correct building to train track and field athletes. In the process I’ve been pricing spike resistant flooring, high jump pits, plyo boxes, sleds and kettlebells. The cost of building out the facility is going to be around…
Look good while running with our Performance Streetwear Running apparel and accessories line. Performance Running Apparel with a nod to streetwear culture. Our Performance Running gear is the stylish and comfortable, featuring Italian performance fabrics. Source: Streetwear-inspired Running Apparel & Accessories | Performance Fabric With startups in the sneaker and apparel space, the first question…
I wouldn’t really relate running to flying, but the saying when a runner is fast, “they’re flying,” is pretty common. Hoka takes the flight one step farther in what appears to be a whimsical marketing spot where athletes soar over cars and through parks trying to escape what looks like a cloud from Dr. Strange’s…
Source: INTRODUCING DARK SKY DISTANCE, UNDER ARMOUR’S NEW ELITE PRO RUN TEAM There are several pivotal moments in Nike’s transition where Nike moved from a brand where endorsed players “spatted” the Swoosh onto adidas and Spot-Bilt shoes, to embracing the Swoosh and their support of athletes. In the 1984 Olympics, in Los Angeles, Nike’s push…
Kathrine Switzer became the first woman to officially run in the Boston Marathon. (pics via Gameplan A) Source: How Women Won Their Running Rights at the Boston M The Boston Marathon was run today and it seems like a foregone conclusion that there is a women’s winner and a men’s winner. It wasn’t always this…
Source: The Running Front I’m writing this because I left Newton out as a brand that understands Content Creation. Newton does not use its content management to deliver info about its product directly. While I think this is a mistake, it’s not a big one. Their content creation is one part motivation, one part marketing…
The Holiday 2016 NikeLab Gyakusou collection releases on November 10. Source: Jun Takahashi on the Philosophy of Gyakusou The one benefit of running the site is researching. “Running in Reverse”, for those of you to lazy to click through (shouldn’t be many, this is the smarter sneaker site) is the definition for the word Gyakusou….
Source: Nike, Brooks, Adidas Running Shoes: Who’s Winning This Marathon Season? Phil Wahba, dropped this tidbit of info and I saw it on NPD’s Matt Powell’s twitter feed. What’s this information? I’ve been saying recently that while the sneakerhead world revolves around hype and Nike, there are other markets and the sneakerhead community although significant…
Source:Â http://www.saucony.com/en/producttesting Have you ever wanted to get kicks and test them for a sneaker company? Saucony has opened up an application for people interested in testing products for the company. Use the source link above and let them know what type of fitness person you are and maybe you can get started. Thank me…
Source: adidas Enables Athletes to Break into the Zone with AlphaBOUNCE It’s this type of design that makes me want to make ARCH a brand in name only. When I see a shoe like this that features updated tech that is based on minimalist running… I think to myself I can’t expand on that so…
The ARCH TR 114 Runner is a classic silhouette updated with premium materials. Premium brushed suede and textured canvas offset with an embroidered ARCH logo captures the classic athletic casual shoe in a mature, subtle monochrome style. Named after Navy Fighter Squadron VF-114. Caramel ships with both peanut butter and caramel shoestrings. Limited Release. Premium…
The ARCH CG097III is the latest training footwear from ARCH. The shoe was designed by backers on Kickstarter. The lightweight trainer features a segmented outsole to allow the foot to utilize more natural movement for better performance. A great shoe for running, or for crossfit and gym workouts, the CG097III unlike it’s competitors uses real…
The ARCH CG097III is the latest training footwear from ARCH. The shoe was designed by backers on Kickstarter. The lightweight trainer features a segmented outsole to allow the foot to utilize more natural movement for better performance. A great shoe for running, or for crossfit and gym workouts, the CG097III unlike it’s competitors uses real…
The ARCH CG097III is the latest training footwear from ARCH. The shoe was designed by backers on Kickstarter. The lightweight trainer features a segmented outsole to allow the foot to utilize more natural movement for better performance. A great shoe for running, or for crossfit and gym workouts, the CG097III unlike it’s competitors uses real…
The ARCH CG097III is the latest training footwear from ARCH. The shoe was designed by backers on Kickstarter. The lightweight trainer features a segmented outsole to allow the foot to utilize more natural movement for better performance. A great shoe for running, or for crossfit and gym workouts, the CG097III unlike it’s competitors uses real…
The ARCH CG097III is the latest training footwear from ARCH. The shoe was designed by backers on Kickstarter. The lightweight trainer features a segmented outsole to allow the foot to utilize more natural movement for better performance. A great shoe for running, or for crossfit and gym workouts, the CG097III unlike it’s competitors uses real…
I finally was able to begin breaking open boxes to make sure the counts were okay and that the shoes will be checked thoroughly to make sure they are good enough quality to feel comfortable competing with the big boys. I won’t talk very long here. I’m going to drop a few pictures just to…
The project will officially fund in 45 minutes, but I wanted to get a jump on everything by creating a backers page: ARCH x Kickstarter, that gives the proper honor to those who have helped to resuscitate the brand. I was going to do an in depth report about how the funding took place, but…
I feel ridiculously out of touch right now. The Holiday season is almost over. Everyone I know and everything I see is discussing turning over a new leaf for the New Year. I’m simply trying to put together a better understanding of this past year. I haven’t really laid out any major goals for 2013…
Okay it’s been a minute since I posted on the site, but that doesn’t mean I haven’t been running and working out. I just haven’t been posting. I’ve dropped about 5 pounds in the last 2 weeks. Which is great! The reason? The Spouse 5 Week Challenge. My wife recommended that we challenge each other…
The CG097II Storm Collection will launch on November 23rd, 2012. I’ve made subtle changes to the shoe since the summer release. Instead of using the Lightweight vented insole, I used a more cushioned insole at an increase in weight. The original CGII weighed in at 6 ounces which made it one of the lightest natural/free/minimal…
The Summer release is currently marked down to move before the Fall/Winter lightweight running CG097II Storm Collection is released in November. I’ve changed the mesh to a slightly heavier mesh than on the summer shoe and created a more monotone look. I also made the rubber on the outsole grey to give the shoe a…
