An analysis of website traffic can help with discussions on DTC and brand health. I’ve chosen sneaker industry websites, brands and retailers, with two exceptions. StockX and Stadium Goods are included in this breakdown to show how Nike is the tide that lifts all boats. The other brand website growth speaks towards the in-store observation…
STORE OBSERVATIONS: 1. Hibbett Sports and City Gear have serious inventory issues. One City Gear store’s Jordan Brand wall was one of the worst things I’ve ever seen for a chain with an account in good standing with Nike. It’s not just one store either. Almost every store has a shortage of Nike inventory. This…
The reason I can unquestionably state that resale is an indicator of brand heat is because I utilize my microset of data to compare it to the information available on footwear websites covering the industry. The resale here isn’t the hyped Sacai, Travis Scott, or Yeezy resale; it’s a more realistic vision of what’s taking…
The two charts above give the average price of the shoes I sold vs the average price of shoes sold on StockX and the Suggested Retail Price. Once again, my resale has to be considered as close to wholesale accounts as possible. Most of the product is arriving straight out of Nike doors and the…
Number of Resale transactions in T1 2021 I had 2,170 transactions from January 1st to April 19th. The majority of footwear sold was in the low-mid tier pricepoint. Most of those shoes came from brand doors. The sales at the high to premium pricepoint were primarily purchased at retail. What does this mean? Nike dwarfs…
This is Part 1 of the report for the first third of 2021. I’ve been busy adjusting to the rules at retail to offset resale. Most hyped general release shoes are released via retail Apps. In brick and mortar locations, stores are flagged for selling more than five pair of shoes at a time to…
Resellers are all jumping on the train of “teaching you how to resell”. I usually do a yearly wrap up of how much I made reselling. In this video, I wanted to talk about the fact that a lot of the videos attempting to teach you how to resale are being made for the views….
Store Re-opening Resale Report & Analysis: https://arch-usa.com/product-category/store-re-opening-resale-report-analysis/ Every year I do a an “end of the year” wrap up and tell my YouTube family how much money I generated from reselling sneakers. While I use the sneakers as tools for research and analyzing brands and retail (my daily visits to retailers are super informative), it’s…
Use this link to Purchase the SRRRA at 75% off until Black Friday The Store Re-opening Resale Report & Analysis (SRRRA) is a concise 4 month report built on a micro-set of data utilizing resale to gauge brand momentum & retail trends. I wanted to take a detailed look at the market for the months when…
In this video I take a moment to discuss the latest news that StockX has placed a 3% fee on the purchase of products; which starts on April 22nd. I explain, although I’m sure other sellers and users of the site don’t appreciate my commentary, that no business charges a seller for spending their money….
Sneaker reselling as we know it is changing. Fast. In this special report, we take an in-depth look at the sneaker resell market and its future. pic via Highsnobiety Source: This Is What the Future of Sneaker Reselling Looks Like I recently wrote a white paper for a small retailer that became an ebook on…
Katie Nolan’s Always Late takes a dive into sneaker culture.
Source: Farfetch shares jump 6% after $250 million Stadium Goods acquisition announced Marketplace explained that Farfetch’s share price increased after acquiring Stadium Goods. Without any real detailed information on several aspects of how the acquisition works it’s hard to make a real assessment, but there are several factors that need to be discussed: Luxury Brands…
Source: Home | Plug As a long time e-commerce person in sneakers I’ve seen sites come and go. In the last few years the advent of the marketplace for sneakers has seen a series of extremely successful apps and websites (StockX and GOAT) have garnered considerable investments from notable people like Dan Gilbert, owner…
Originally posted on Housakicks This post stems out of a conversation I had with Chris Burns from Arch-USA a few days ago on my way back from the Mall. We both realized a long time ago that this thing called “reselling Sneakers” isn’t really a business but rather some type of quick hustle or hobby. Now don’t get…
Once upon a time I was pulling down half a million a year in sneaker resale. That time has passed and now I spend my time trying to create a site that gives people as much information about the world of sneakers as possible. It doesn’t bring me as much money as flipping ever…
StockX, a web site that connects buyers and sellers using stock-market-style bidding, has secured a new $6 million funding round from an eye-popping list of big names. It is a lineup sure to help StockX grow its name recognition and buzz through promotion and plugs by these celebrities, not unlike the Source: The ‘stock market…
Source: http://www.marketplace.org/2017/01/10/business/resale-market-sneakers-red-hot by story and photo by Sally Herships@sherships I don’t often get interviewed for much, but this was a very cool experience to be interviewed by Sally Herships who is a journalist at NPR (APR) Marketplace. The original interview with me was about 20 minutes long and touched on a variety of topics. I…
Mobile sneaker resell app GOAT has raised $5 million in funding thanks to Matrix Partners. Source: Sneaker Resale App GOAT Announces $5 Million In Funding | Footwear News There is one thing that bothers me about the current sneaker community. That one thing is that the sneaker community is copying Hip-Hop and that’s not a…
