World renowned DJ, music producer and composer Ali Shaheed Muhammad (A Tribe Called Quest / Lucy Pearl /Midnight Hour), along with DeJongh “Dee” Wells and Sean Williams of Obsessive Sneaker Disorder (OSD) have partnered with the well respected charitable organization Heeling Soles 501(c)(3) to open the SOLEcial Studies CommUNITY Academy (SSCA) in the DUMBO section…
Read Part 1: Black Friday Sneaker Data 2022 Part 1 | How Resale Platforms are Being Shaped by Nike: eBay Sneakers In Part 1 of this series I looked at eBay’s Black Friday data. Here I utilize a microset of data from StockX. NIKE, Inc. Reports Fiscal 2023 First Quarter Results — NIKE, Inc. In…
written by Kaizen and Marina Plummer eBay’s study found that over one in five (22%) of 35 – 44 year olds believe that sneakers are the most important item in a closet. The versatility that comes with styling sneakers makes it no surprise that the majority of those from the capital hold them in high…
Go bold or go home. The Shaq signature shoe design from 1996 returns with its original colors and details. The iconic shoes feature a synthetic leather upper and lightweight cushioning for all-day comfort. Source: Reebok Shaqnosis Basketball Shoes – Black | Reebok US The Shaqnosis was dropped silently this month. The last time the shoe…
The PRJ Test Run 2.0 arrives designed by a woman out of NB’s new design team team made up of apprentices in their Foundry is an amalgamation of 90’s aesthetic and futuristic design using Fresh Foam. Men’s version pictured above. Source: Test Run – Limited Sneaker Releases – New Balance New Balance has taken the…
An insurgency against the traditional basketball shoe powers is underfoot as companies like Puma, New Balance and Under Armour compete for a share of N.B.A. culture. (photo via Puma) Source: Why N.B.A. Stars Are Trading In Their Nikes The newspaper industry is at a disadvantage when discussing the sneaker business. The only person who appears…
Source: ASICSTIGER x Disney | ASICS Tiger United States https://www.vans.com/shop/disney-and-vans https://www.newbalance.com/minnie-collection/ Alright, I understand that Disney is thoroughly integrated into the landscape of Americana. I also realize that Disney is powerful enough to control the television, film and sports landscape in a way that has allowed the brand to even move into the streaming category….
Former Adidas exec James Gatto, Merl Code and Christian Dawkins were found guilty of paying high-profile basketball recruits to attend Kansas, Louisville and NC State. Source: Guilty verdicts in college hoops pay-for-play trial There are very good articles written by actual reporters on the trial that completed yesterday. The link above explains in greater detail…
The Twitter account just launched in February this year, and it hasn’t picked up steam, but the ladies of the league have some nice kicks. I’m not sure if this is an official account, but a few days ago I talked about how the WNBA could begin building a community to support the league….
Source: Sites-NA-Site While Hibbett Sports and smaller chains like DTLR/Villa and City Gear attempt to right their wrongs by developing stronger e-commerce platforms, brands continue to implement moves that solidify their connection to their core audience. The sneaker market entered a promotional environment a year and a half ago and it hasn’t moved away from…
About 4 years ago I wrote an article about adidas and Nike in regard to the NMD’s rapid growth both at retail and in resale. In it I used a micro to macro comparison utilizing the research available to me within my Amazon.com account. Amazon supplied a detailed backend system with items like: reach, average…
The sneakerhead community is often considered an isolated, niche market, a bunch of pimply faced, teenage boys who go to conventions to barter, buy and trade. The reality is this, sneaker culture began in the 70s when B-Boys began taking shoes created for basketball to break, or simply to get fresh. Those same boys…
Source: Onitsuka Tiger Spring Summer 2018 Brand Campaign. https://www.onitsukatiger.com/us/en-us/ss-2018 ASICS is a performance brand. At the core of Nike is Onitsuka Tiger from which Nike and ASICS was born. I know it seems odd to make this statement, but I’m establishing that the performance brands of ASICS and Nike had at their creation Onitsuka Tiger…
Nike $NKE Current Share $63.49 2017 Recap: Nike saw it’s share prices dip as low as $50/share during 2017. The Swoosh was faced with a surging adidas and their own self inflicted problems. The investment into building the infrastructure for DTC and the accumulation of inventory due to pushing far too much product into the…
Originally posted on Housakicks Dominic “The Shoe Surgeon” Chambrone’s striking customs have been featured on nearly every sneaker forum/site worldwide, and rightfully so because he has mastered his craft. His latest project, the eBay X Air Jordan 1 is a testament of his attention to details. If you are a customizer and you want to improve…
Originally posted on Housakicks I wrote a post this past summer asserting that sneaker consignment stores had found themselves in a very precarious place, see link below. And this is just a continuation of what I said in the month of June. People don’t realize that big corporations and brands actually hire psychologists to work for…
Originally posted on Housakicks If Jordan Brand is going to dig in deep into their archives, then I better not see garbage like the Jordan 15 again. I don’t just despise this model because of it’s hideous, but even its functionality leaves nothing to be desired. I almost ruined my legs playing with the 15’s a…
#run4adventure “Combining physical fitness and street smarts, ‘The Big Chase’ event was an interactive urban adventure run that put participants in the role of old-school L.A. detectives. The story took the budding detectives through the streets in hot pursuit of a mysterious stranger, overcoming obstacles and unraveling clues on a high-octane chase through downtown L.A….
Originally posted on Housakicks January just went by so fast and we were treated to a lot of new releases; with the amount of shoes that have dropped in the past six months, shoes are sitting on shelves and stores have no choice but to reduce their prices. I recently came across Nike Uptempo & Kobe…
Under Armour’s “Speedier” sneakers due out early next year are definitely weird to look at, but telling as to how the athletic wear maker plans to grow its footwear business in the years ahead. The Speedtire, which TheStreet got its hands on ahead of a scheduled February 1, 2017 release date, is a shoe meant…
Most of the information regarding sneaker sales on this site comes from Matt Powell when I’m not using my own research, or my shop as a microcosm of the market. In his article Sneakernomics Matt Powell had to triangulate the numbers based on Campless data (now StockX) to account for the number of sneakers sold in…
Chocolate anyone? After the predictable success of the Yeezy Boost 350 V2 in the oddly named beluga colorway, Adidas decides to break out the 750 boost. This time, the 750 Boost comes draped in a chocolate brown suede sitting plush on top of the beloved gum sole we’ve all come to love. The 750…
