How Year over Year Reports on Resale Provided Hints of the Reality – Part 4

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Compressed Lifecycle is the biggest issue in the sneaker industry (really, it’s sustainability but that’s a different discussion that’s coming). Brands who haven’t decided to chase a weekly drop schedule are seeing the benefits of patience bolstered by disciplined supply chain policies. When a brand chases a number to give investors what they want, versus…

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Does adidas’ Liquidating More Yeezy Inventory Change the Decline in Resale?

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Today adidas announced a further release of YEEZY inventory with a range of existing products being available in phases throughout the month of August across the world. As previously communicated, adi Source: adidas announces further release of existing Yeezy products in August with continued commitment to combatting discrimination and hate On the adidas site and throughout…

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StockX’s Slippery Slope: Rescinding Funds on the Air Jordan 11 Retro Cherry While eBay and Goat Still Allow Sales

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 https://arch-usa.com/how-the-supply-chain-contributed-to-800k-in-nike-product-being-stolen/ I recently reported on why the Supply Chain contributed to the theft of over 800,000 thousand dollars in Nike product. In that same post I discussed the problems of loss prevention for all companies and why storage yards across the country have been getting robbed. I followed that discussion with information on the Railroad…

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Will StockX’s Pivot in Marketing Help to Offset the Negative Attention from Nike Contributing to the Site’s Declining Traffic?

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StockX has been the fastest growing sneaker resale platform created. The company launched with influencers and the “Now You Know” ads featuring Wale and YouTubers like Foamer Simpson to gain credibility with the sneaker community. They then landed in a Super Bowl ad with Rocket Mortgage. Following those marketing strategies up, the platform rolled out…

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Does eBay Really Have the Best Fees in the Game? How Shipping Shapes Sneaker Resale

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One of the primary methods of increasing the visibility of a listing on eBay is displaying a product with free shipping. On StockX the seller doesn’t pay shipping, my prediction is this will change in the very near future. Businesses, in response to Amazon’s long-standing policies which have shaped all of e-commerce, all offer some…

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While eBay Adjusts to Combat StockX, Nike’s Circularity is an Additional Threat

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Nike gives you plenty of opportunities to help fight climate change through your shopping choices. Source: How Nike Helps You Help the Planet There isn’t any secret that resale is getting more difficult to do. The Golden Goose isn’t done laying eggs, but the multitude of issues potential resellers face in a post-Covid environment are…

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