While I predicted that smaller brands would face headwinds, I also think the consumer will become a lot more knowledgeable and will begin to look for products that are made better and more sustainable. Reshoring will become just as important as hype collabs changing the direction of the sneaker industry. Brands in this video Sneaker…
Source: Ponto Footwear Source: Dynamic, sustainable outdoor clothing. One of the toughest aspects of covering companies who aren’t in the mainstream is tracking down enough information. Since I tend to like writing about companies that are under the radar, especially this month as I attempted to focus on smaller brands, I try to refrain from…
Sneaker Impact will be doing pilots for post-consumer and industrial textiles to sort by type and color. Source: Moe Hachem on LinkedIn: Sneaker Impact will be doing pilots for post consumer and industrial… In the last year Sneaker Impact has ramped up its collection of sneakers and textiles. The emphasis has always been on…
Vegan Leathers, polyester and other plastic “bio” products have been able to hide behind the Higg MSI Index, but environmental claims will need to be adjusted by Sustainable Apparel Coalition affiliates. Source: Statement from the SAC Regarding the Norwegian Consumer Authority and Environmental Claims – Sustainable Apparel Coalition 10 Questions with Camper’s Product & Storytelling…
Today marks another important milestone in the adidas x Allbirds’ collaboration – the launch of the ADIZERO X ALLBIRDS 2.94 KG CO2E. An evolution of the FUTURECRAFT.FOOTPRINT, which launched last year. With more pairs available than ever before, the launch represents a personal best for both brands, highlighting how quickly innovation can advance when two…
Visit Camper to discover how the brand has built a foundation on more thoughtful methods of make: https://www.camper.com/en_US With Natural Fiber Welding delivering news of their 85-million-dollar funding round today, I thought it would be the perfect time to learn about the first sneaker company to release a sneaker featuring Mirum, NFW’s 100% bio-based material….
Official Merrell site – Shop the full collection of Merrell ReTread and find what you’re looking for today. Free shipping on all orders! Source: Merrell ReTread | Merrell I know the picture above looks like some hyped collection of injection molded footwear. I can see sneakerheads clicking to find those kicks. Someone is like, “I…
Source: New Balance Debuts Footwear Collection that Meets the Brand’s Green Leaf Standard Environmentally responsible programs are in fashion, but what do they really mean? Nike’s Move to Zero, adidas’ Made to be Remade, are all well-meaning programs needed because every footwear company producing endless SKUs are contributing to increases in greenhouse gases. Each new…
UNLESS Collective starts with the end in mind. Everything we make harmlessly decomposes when you are done with it. “Everything” means everything…. Source: Eric Liedtke on LinkedIn: #knowwhatyouwear #plantbased #zeroplastic | 22 comments Sneaker Media, the various websites who control the dialogue around sneaker culture care more about the product than what goes into the…
The power of having a smaller brand is that responses are typically nimble and nuanced with adjustments reflecting the moment more accurately and honestly than corporations. Filling Pieces is making the critical adjustment in one of the most difficult aspects of sneakers and apparel. They are attempting to become a more sustainable company. This is…
Source: Men’s Seaton Slip-On This week I’m going to create a LinkedIn video chat with the team at COMUNITYmade. In the last few years, the brand has become a favorite of mine. I own two pair. I know, compared to how many pair of kicks Jordan Brand fans buy each year, this is pretty much…
It’s not the end of the line for your well-loved Native Shoes. The Native Shoes Remix™ Project is our commitment to recycling your worn out footwear into something new. Source: Native Shoes Remix™ Project | Native Shoes™ A week ago CBS Mornings showed a video that shook me to my core. While the video dealt…
If you remember my custom made shoe from COMUNITYmade, you recall that I designed those kicks with hemp and suede. The material is surprisingly both cool and warm. While it looks a design best suited for the fall and winter, with its Vibram outsole, I do get to wear it in spring and summer on…
In June 2020, we launched our new project in Darwin, Bordeaux: a space to clean, repair, and collect old VEJA pairs and sneakers from other brands. Nadège, our in-store cobbler, thinks about it as “a repair service that meets a need people cannot imagine.” Circularity and sustainability are not the same although both are lumped…
Comfortable shoes for everyday, made from recycled and up-cycled materials. Our Bloom Algae shoes clean up to 30L of water. One product sold = One tree Planted. Source: Heyfolks: It’s a Good Day! Conscious Comfort Shoes In 2019 I drove down to Meridian, Mississippi for one reason, I wanted to learn about algae. The beaches…
Source: Natural Fiber Welding Blog There are opportunities in business that only a select few get to be a part of: being a founder of Google, or the first employee, being in the dorm room when Facebook was born, and knowing the really awkward host of Saturday Night Live a few weeks back when he…
adidas and Allbirds combined on a conference call to explain their collaborative effort. Following the call, there was kind of a Q&A, but not really. In the discussion we heard a series of talking points about the collab, but questions in the chat went unanswered for the most part. One of the most frustrating things…
Source: Kengos The Kickstarter community can be a blessing and a curse. I did a Kickstarter for my brand arch after years of funding out of my pocket. For me, Kickstarter was great. I had already made and sold shoes before. I understood my size runs and I knew that I had to really plan…
O.T.A Paris is an eco-responsible and durable unisex sneaker brand, using recycled pull for the sole. 1 recycled pulls for 3 produced peers. Formerly OTH Paris Source: NEW DESIGN KELWOOD When I first discovered OTH (off the hook) I thought the name didn’t fit. I admired the concept of utilizing recycled tires for the outsole,…
While adidas hasn’t been burning up the sneaker market with general release product, they have been placing considerable emphasis on sustainability. Their new three paths strategy (reads more like four paths), similar to Nike’s Move to Zero, is a commendable start, which features a resale strategy as well, but it has its problems. Source: THREE…
Visit: https://www.saucony.com/en/jazz-court-rfg/ Sustainability has been a keyword in footwear, but the reality is for brands to really become sustainable, they would have to change their entire product line and then stop producing as many sneakers altogether. This doesn’t diminish the work taking place and the sneaker industry should celebrate the many small steps taking shape….
Via Source: LIGHTER FOOTPRINT, BRIGHTER TOMORROW: ASICS UPCYCLES SECOND-HAND CLOTHES TO CREATE NEW RUNNING SHOES | ASICS Global – The Official Corporate Website for ASICS and Its Affiliates Today, ASICS is giving a boost to runners and the planet with the launch of SUNRISE REBORN™ PACK of new running shoes made from recycled clothing collected…
