Champions and Olympians dominate the list of 2016’s most marketable athletes, who almost all rate high on awareness and likability. (Photo by Elsa/Getty Images) Source: The 10 Most Marketable Athletes Of 2016 The top ranked athlete wears what brand? Before you click through I challenge you to write your top 5 athletes down just to see…
Source: Under Armour Doubles-Down on Connected Footwear; Unveils New Line of UA Record™ Equipped Running In an attempt to maximize the extensive data and tech the brand has acquired Under Armour is finally entering the miAdidas, Nike+ category of interactive fitness footwear. Personally footwear data is a bit played to me, but I think those…
While the entire country is losing its mind over Under Armour’s MLB deal and Wall Street is putting Nike out to pasture because Adidas has had one good year, I’m bringing it all down a notch and concentrating on my area. What I want is for anyone out there reading is explain to me what you…
PALMER TOWNSHIP — In spring 2020, Major League Baseball players will take the field wearing Under Armour uniforms, which will mark the first time in more than 15 years that every big-leaguer’s uniform won’t feature a VF Majestic logo. Source: Under Armour gets MLB pact; what’s it mean for Majestic? – The Morning Call Jon…
Under Armour Inc. struck another blow in the fight for exposure by inking a sponsorship deal with Major League Baseball that will put its logo on the chest of every jersey. Source: Under Armour Inks Deal to Place Logo on Front of MLB Jerseys – Bloomberg Matt Townsend wrote a very cool article on the…
Under Armour’s endorsement costs are growing some 40% a year, one analyst says, and it’s not clear the company can keep up. Source: Why Steph Curry’s Success Could Crack Under Armour – Barron’s This article is going to be full of backlinks and information that discusses how I’ve been analyzing Under Armour and discussing how…
East Baltimore community and recreation center, UA House, celebrated its opening with words from local leaders including Under Armour CEO Kevin Plank who helped to fund the rebuild of the $6.5 million center. VIDEO (photos by Carley Milligan) Source: Kevin Plank, Living Classrooms Foundation unveil UA House in East Baltimore (Video) – Baltimore Business Journal…
Shares of Foot Locker were higher on Friday after its third-quarter earnings beat expectations. Earnings of $1.13 a share were three cents ahead of analysts’ estimates, while revenue of $1.88 billion was in-line with forecasts. Same-store sales increased 4.7% year-over-year, but were flat when compared to the second quarter. Inventory also rose by more than…
Foot Locker beat earnings views Friday but a comment on Under Armour’s shoe for NBA star Steph Curry appears to be hitting shares of the athletic gear maker. Source: Foot Locker’s Curry 3.0 Remark May Be Sinking Under Armour | Stock News & Stock Market Analysis – IBD Investor’s Business Daily took the time…
Bella Hadid recently landed a major contract with Nike. Which led Olympic ice dancer Meryl Davis to call out Puma and Nike for hiring celebrities over athletes. Meanwhile Puma CEO Bjørn Gulden says, “Our marketing, with personalities like Rihanna, Kylie Jenner, Cara Delevingne … has increased our brand Source: Are Customers More Likely to Buy Celebrity-…
The demand for signature basketball shoes might be lower than anticipated Source: Under Armour Inc (NYSE:UA): Things Are Looking Dim For The Curry 3 In the category of I told you so goes this post. When I started seeing the official shots of the Curry 3 I said that the shoe had issues. The image…
Under Armour’s “Speedier” sneakers due out early next year are definitely weird to look at, but telling as to how the athletic wear maker plans to grow its footwear business in the years ahead. The Speedtire, which TheStreet got its hands on ahead of a scheduled February 1, 2017 release date, is a shoe meant…
Under Armour Sportswear, the Baltimore sports apparel brand’s high-end fashion line, has unveiled its second collection since its debut in September at New York Fashion Week. Source: Under Armour unveils new collection in sportswear line – Baltimore Sun When Under Armour created a new logo and launched a high end apparel line at NYFW I…
In an effort to appeal to the widest possible base, many shoes by sportswear companies are keeping all generations in mind. Source: Why Nike, Under Armour, and Adidas are selling ‘dad shoes’ – Business Insider I don’t count Stan Smiths as dad shoes, but I get where they’re going with this one. It’s like NPD’s…
Source: 3 Areas of Under Armour’s Future That Look Especially Positive Under Armour continues to be the hot topic on Wall Street after its Quarter 3 plunge. I’ve been writing that the company can rebound and that this plunge was a sign of ignorance of its shareholders. Although I’ve had questions and I’ve been…
Learn about Under Armour’s ever-growing roster of sponsored & endorsed athletes & teams. With elite talent from every sport, we’re just getting started! Source: Under Armour Athlete & Team Roster | US Under Armour is going through a bit of an identity crisis and it’s created by a lack of confidence by designers and a poorly…
More than $300 million in cash and merchandise will flow from sportswear giants Nike, Adidas and Under Armour to university athletic departments this year. Here’s where the money will go. Source: See how much your university gets from Nike, Adidas or Under Armour (Database with 2016 updates) – Portland Business Journal I’m finding the information…
Since it’s election day and I have to prepare to stand in a long line, I’m doing an election themed sneaker post to give you options on which sneaker stock you could buy. Like our real election I’m limiting you to three options. Like our election, they all have serious flaws. I’m pulling info from…
In May of this year Footlocker reported on the decline in basketball sales. This trend has continued into the 3rd Quarter with basketball actually killing margins across the board. I have seen first hand the reduction in sales as my online shop was based primarily on Nike Basketball and over the past two years, I’ve…
Source: Under Armour Expands To Boston’s Back Bay With Its Largest Brand House Opening Of 2016 I’ve been waiting on Under Armour to begin their venture back from doomsday. What a way to get started. The opening of this store is important for three reasons: It shows that Under Armour understands the importance of DTC,…
Source: New Adidas CEO acts to reshape Reebok, support growth | Reuters On October 25th Kevin Plank announced that the projections for profit would be lower in the next few years as Under Armour begins to ramp up marketing efforts to keep pace with the resurgent Adidas and the beast that is Nike. Immediately this…
What started as a post on Brooks Running after seeing a response on Facebook to a customer turned into an analysis of customer service. I took a few minutes to find questions from customers and took snapshots of the responses, or lack of responses from footwear companies. Why would I even stop and do this?…
