I’m paying close attention to the marketing aspect of Under Armour. Last week I stated that they had a clear advantage in boxing over other brands and that a solid promotion of their athletes could generate more interest. Under Armour is obviously paying attention and they are spending more time developing their marketing on boxing….
After Anthony Joshua’s victory over Wladimir Klitschko, a few things are clear: Joshua is fast becoming boxing’s No. 1 star, and Klitschko, at 41, is still a force in the heavyweight division. Source: Things we learned from Joshua-Klitschko This ESPN article explains how big this victory by Anthony Joshua is. This is one of…
Source: Boxing Boxing is not the draw that it used to be. It’s turned into a sideshow in many ways and MMA is taking a lot of the audience, but the sweet science remains one of the purest sports. It’s been years since Evander Holyfield made the heavyweight division a thing to look forward…
$UA Under Armour, Inc. Earnings AlphaGraphics: Q1 2017 highlights Source: UA – Infographic Here is a condensed visual representation of today’s CC with Under Armour. Use the Source link to view on the AlphaStreet platform.
Under Armour Reports First Quarter Results Source: Under Armour Reports First Quarter Results I had the unfortunate problem of listening in to the conference call on an Android phone that dropped the connection via bluetooth every 8 seconds. This means I only caught small soundbites of the call. It will be up to listen to…
Shop Under Armour Women’s Top Gifts FREE SHIPPING available in US Source: UA Mother’s Day Collection When I think sportswear, I don’t think mom. I mean I realize that women are super athletic… hell the greatest athlete of all time is a woman in my opinion and she’s about to become a mom. When I…
DICK’S Sporting Goods Launches Compression Brand Second Skin to Serve the Training Needs of High Intensity Athletes Building off the success of brands such as CALIA by Carrie Underwood, Field & Steam and Walter Hagen, DICK’S continues to expand its private brand offering PR Newswire PITTSBURGH, April 20, 2017 PITTSBURGH, April 20, 2017 /PRNewswire/ — DICK’S…
Source: Under Armour Announces Nomination of Jerri L. DeVard to Board of Directors (NYSE:UAA) Ahead of the April 27th Conference Call for the 1Q 2017, Under Armour is ensuring that they are making some changes that inspire confidence in the direction of the company. The first quarter featured a very heated political issue for the…
Under Armour lays off two-dozen in Connected Fitness unit Source: Under Armour lays off about two dozen in Connected Fitness unit Yesterday, I spent a bit of time discussing my predictions for the upcoming conference call from UA. In that post I discussed that digital would be at the forefront. Under Armour Announces First Quarter…
Shop Under Armour for Men’s UA Project Rock Delta Training Shoes in our Men’s Shoes department. Free shipping is available in US. Source: Men’s UA Project Rock Delta Training Shoes | Under Armour US It doesn’t matter if this shoe was limited in this first release. It has to be a serious confidence booster for…
Source: Under Armour Announces First Quarter 2017 Earnings And Conference Call Date After experiencing possibly the worst 3rd and 4th Quarter in the history of the company in 2016, can it get worse? I don’t think so. I think Under Armour is at the bottom of where they can go. Do I realize that they…
Shop Under Armour MLB Fan Gear FREE SHIPPING available in US Source: Under Armour® Under Armour paid a nice and hefty fee to take over sponsorship of the MLB. They don’t get their logos on the uniforms until 2020, but the release of their tees and apparel happened yesterday. No trumpets No fanfare No drumroll…
I have to admit that I really dig Under Armour. They are the epitome of a company that feels like me living in Memphis and watching the Grit and Grind era of the Grizzlies (UA had Mike Conley and underutilized him in a Nike run city). Under Armour is the upstart company that kicked in…
In an artistic exploration of design, the traditional trainer is deconstructed and reimagined with all boundaries removed. What results is the extraordinary creation of the GEL-KAYANO® TRAINER Reflective Knit Low. A stretch knit upper surrounds the foot in a custom, sock-like fit while a moulded TPU caged overlay stabilizes the structure of the low silhouette….
Jim Valvano worked as a coach at a little known college named Iona before becoming legendary at NC State. Iona was one of the first programs to wear the Swoosh. Sonny Vaccarro explained to Nike that if he could get the colleges to wear the brand they could build a network that would reach every…
Shop Under Armour Threadborne FREE SHIPPING available in US Source: Under Armour® When I saw Threadborne on the Curry 3 I immediately made the suggestion that this material needed to be integrated into apparel. I thought that a move like this would be natural. I said the same thing about Flyknit, Primeknit and all…
Source: Under Armour Announces Clay Dean as Chief Innovation Officer Under Armour names a former General Motors veteran to lead its innovation team. The move doesn’t inspire the stock market, and it does absolutely nothing to help move product. What exactly will Clay Dean bring to the table to offset the falling trend in…
Source: #Impretty | US The launch of the #Impretty campaign by Under Armour yesterday coincided with Women’s Day, but in typical Under Armour fashion they failed to capitalize on the momentum. It’s as if someone in house simply doesn’t get that viral isn’t viral anymore. You have to pay to play and then you have…
Every time I attempt to leave Under Armour alone and not complain about something, I see details on why the brand isn’t recovering. This is a video from Kohl’s. It’s a fantastic video that introduces UA as a brand that Kohl’s will carry to help people become more active at that great Kohl’s pricepoint….
Shop Under Armour for Men’s UA Threadborne Slingflex Shoes in our Men’s Shoes department. Free shipping is available in US. Source: Men’s UA Threadborne Slingflex Shoes | Under Armour US I wrote an article about the 4 things Under Armour could do to repair the momentum. In it the first thing I wrote was to…
2/17/2017 1. StockX just got a few new investors. http://www.arch-usa.com/stockx-just-added-more-investors-to-their-team/ 2. McSports is entering bankruptcy http://www.arch-usa.com/mc-sports-files-for-chapter-11-bankruptcy-crains-detroit-business/ 3. Under Armour is Still Spinning instead of Creating http://www.arch-usa.com/under-armour-is-still-spinning-instead-of-creating/ Air Jordan 10 Retro (Los Angeles) http://www.arch-usa.com/product-category/air-jordan/air-jordan-10-retro/ Air Jordan 8 Confetti http://www.arch-usa.com/product/air-jordan-8-retro-cc-confetti/
2/10/2017 This episode I talk about 1. NOBULL’s free giveaway of their Camo Trainer http://www.arch-usa.com/crossfit-win-a-free-pair-of-white-camo-trainer-nobull/ 2. Under Armour’s CEO has two options. http://www.arch-usa.com/under-armour-needs-distanceplank-has-two-options/ 3. Air Jordan 5 Retro Take Flight is dope but it isn’t going to sell. I still have Pinnacles so I’m dropping the price for Friday Deals: Air Jordan 1 Pinnacle…
