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Is the Downward Trend for Sneakers Simply a Seasonal Swing?

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The last three months website traffic for Footlocker.com decreased 4.73%. Finishline.com decreased 6.10%. Hibbett.com dropped 6.37%. These are all stores heavily reliant on the Nike Wall. Meanwhile Nike’s site remained flat with only a 0.85% decrease in traffic with an incredible 153.7 million visitors. Nike’s visitors obliterate the website traffic of its wholesale partners. This…

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