Less than a month ago our city was without water for a week due to busted pipes as temperatures hit 2 degrees. This week the temp has been averaging 69 degrees. Weeds are sprouting up; trees are being fooled into budding and my allergies are yelling WTF like Duke Deuce. Since Winter appears to be…
The amazing thing about researching and enjoying the work you do around sneakers is when you locate a story that has connective fibers. Yesterday I wrote about York Athletics’ under-utilization of YouTube: When Brands Underutilize Platforms, How Do You Get the Message? York Athletics In that article, I discovered Joe Buckner. I took a second…
YORK Athletics Mfg. is a 3rd generation family owned performance footwear brand based out of Boston, Massachusetts. Backed by footwear industry heavy weights, they’re blazing a new trail in the health & wellness community with their ‘Out of Step’ mindset and fighting spirit. #footwearforfighters I’ve long known about York Athletics. I don’t own a pair,…
Designer Mike Kirtley talks about YORK’s overall design aesthetic and this season’s premium yet functional upgrades Source: https://yorkathleticsmfg.com/blogs/outofstep/blood-sweat-tears-the-new-fighters-edition-design-inspiration When a brand gets it right, someone, anybody should be excited. Specifically when the brand isn’t a mainstream drop that a million people will be wearing. York has been making quality products for a while and this new…
Boxing for fitness is on the rise these days and a lot of people are finding it more accessible. This is great because it’s an excellent form of cardio All photography credited to Kezia Nathe. Source: ALL-CITY ATHLETICS BOXING FITNESS TIPS – YORK Athletics Mfg. York is slowly becoming one of my favorite brands to check…
Lightweight / responsive feel Breathable lightweight air mesh Perforated micro suede tongue & upper Welded seams for additional support & durability Source: http://yorkathleticsmfg.com/ Every day, lately, when I consider cutting off the creation of ARCH I get inspired by another new brand pushing the boundaries of footwear. This time it’s York. Your has been in existence…
