Marketing and branding, qualitative vs quantitative, KPIs, A to B testing, marketing is only “cool” when the final product is viewed. Too often marketing by sportswear brands feels “either/or”. Either a brand is all in on fashion and influencers or they create a slogan and reinforce it through the year. In both instances the expenses…
Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates I typically celebrate ASICS’ investment strategy via their accelerator and incubator, but this one, while beneficial, it will continue to widen the gap in amateur and youth sports as it becomes implemented into coaching and training at every level in sports. ASICS…
Source: Access to Sport I always revert back to my time as a high school assistant and head basketball coach to stress the importance of sport in the community, particular financially challenged communities. I can go back to my own childhood and how there were community centers everywhere as an example of how kids who…
Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. Source: ASICS VENTURES INVESTS IN STARTUP DREAMSTOCK, SOCCER SCOUTING PLATFORM | ASICS Global – The Official Corporate Website for ASICS and Its Affiliates Buy my books: Books – ARCH-USA (arch-usa.com) I’ve been away from basketball and…
I wanted to make the title a lot longer, but it’s bad for search. The title was going to be “Sneakerhead Night and Coverage of the NBA is emblematic of a serious issue for brands with signature athletes and for the NBA in general.” That is too damn long, so I’m going with this post…
