Right now the internet is ablaze with videos and dialogue about Nike attaining a USPTO Trademark on the Air Jordan 1. After a bit of research, and a trip to the book SNKRLAW by Anand and Goldstein who broke down Trademarks in the seventh chapter of their book, there is a lot more than just the Air Jordan 1 that Nike is looking to protect. The Air Jordan 3,4,5,11 and Foamposite, as well as the Air Max 90 upper and outsole have all had trademark applications filed.
A few months ago I wrote this post about a series of sneakers that have been selling extremely well on IG and hitting resale on various third party platforms:
Biz Talk Ep. 8 | Blurred Lines: Using the Dunk, Jordan 1 & Air Force 1 – Inspiration or Bootleg?
In the video from this post I explained that these designs were problematic and that it was only a matter of time before these brands would be approached by Nike in the same manner that Warren Lotas and LaLa Land were brought to court by Nike. In the following video I actually take the time to visit the USPTO to look all of Nike’s recent trademarks and patents. The research delivers interesting insight towards where Nike is headed. Nike is litigious. We all know this, but according to SNKRLAW the Lanham Act is about to really be utilized.
Links in this video: