Source: screenshot and short from RunnnSphere
The question “mad or methodically calculated?” was answered in spectacular fashion. The repeat performance by Assefa was EK-like. In the latest technical advancement from adidas, the world-class Ethiopian athlete blasted beyond the two hour and 14-minute record.
To do so in the new EVO1 lends credibility to adidas in a year where the brand not only has the fastest sprinter in the world in Noah Lyles, but they’ve also got the best long distance women’s runner destroying records.
How will this change the perception of adidas in performance and increase interest in the Three Stripes in a world being encroached upon by Brooks, HOKA and ON, is to be seen.
