Retro Jordans, rare Nike shoes, Adidas Yeezy Boost and more on StockX, the price guide and live marketplace for buying and selling authentic sneakers.
Source: Trolli x Harden Vol. 2: SourStock Edition
In just under two years StockX has gone from a handful of people to a staff of over 100 and they are continuing to hire. The business idea from the mind of Josh Luber who founded Campless which developed into StockX, is a disruptive force in the sneaker resell community. Up until this point the marketing by StockX has been via social media and Google Adwords. Another tool for marketing that the site utilizes is the promotion of community service. Last week the company teamed up with Wu-Tang to run a charity auction:
This wasn’t the first time StockX teamed up to help support a charity. They did an IPO with LeBron for charity and now they’ve teamed up with another NBA player, frontrunner for MVP, James Harden for possibly the sweetest and sourest (is that a word?) campaign possible. A Harden Volume 2 made out of Trolli Sour Brite!
The Charity: 3TheHardenWay
3TheHardenWay Inc. was established to provide higher learning opportunities for future leaders of our nation. The foundation is dedicated to bridging economic and educational gaps in the Houston Metropolitan Area by providing academic financial support to high-achieving students demonstrating leadership within communities facing economic hardship.
StockX has taken the time to explain the process by which the Sourstock Harden 2 was created. They have also given the details on how you can win one of the packs.
Source: Trolli x Harden Vol. 2: SourStock Edition
Marketing
The process of establishing a connection to potential clients of StockX goes way beyond just offering the dopest footwear. In order for companies to have a long term relationship and foster new clients they have to do more than just sell stuff. StockX has found a way to utilize charity as tool for connection and whether it’s working or not can’t be quantified, but the good that is being done is the point.