Discover the bold and vibrant Fade Pack Run collection from Brooks Running. Step into statement pieces with the comfort of Glycerin 20 and the adaptability of Trace 2. Be noticed, be confident, and amplify your performance today!
Source: Fade Run Pack Collection – Men & Women Lightweight Running Shoes | Brooks Running
When a brand goes all in on performance without focusing on Lifestyle an interesting thing takes place… when the product performs. They become a lifestyle brand. Brooks stopped attempting to force their older models into a fast-moving lifestyle sector where extensive funding of marketing and collabs contributes to hype for partners, but not for the brand. Without the strategy of building connection to consumers via the pursuit of cool, the brand landed naturally with runners looking for comfortable sneakers to begin their running journey. This has led to the model transitioning into lifestyle as Brooks is nailing some fantastic color blocking on select models in their line-up. The latest is the Fade Pack Collection. The toe down on this model is perfectly suited for those with the sock game to pull together non-performance looks. Would you rock the Fade Pack?
