www.UNKNWN.com brings a new approach to connect with Jordan fans through a video series called “I AM MICHAEL” to commemorate the release of the #Laney Air Jordan V. This series symbolizes a key moment in Michael Jordan’s young life and his unwavering #perseverance – when he first tried out for his high school varsity basketball team, he didn’t make the cut. Using that disappointment as fuel, MJ pushed onward and ultimately became the highest scoring player at Laney’s Varsity team the following year, and arguably one of the greatest basketball players of all time.
“As a high school basketball player and sports fan the impact of Michael Jordan left a significant mark on my personal style and work ethic,” reveals Jaron Kanfer CEO of UNKNWN. “Everyone can connect a personal perseverance to that same drive that fueled Michael in his Laney years and we hope others are inspired to share their stories as well.”
We all have moments in life when failure or hardships lead to triumph; the times you faced adversity but found your path to success.
UNKNWN begins their “I AM MICHAEL” series with three video profiles capturing the special stories of perseverance and how that same fuel, that same bond we share with Michael Jordan, ignites the fire in each of us.
Lead Trailer of “I AM MICHAEL” by UNKNWN.com
UNKNWN.com “I AM MICHAEL” with Manning Sumner
Ig Handle: @ManningSumner
Business Name: Legacy Fit
BusinessIG: @nodaysoff
UNKNWN.com “I AM MICHAEL” with Janet Jones
Business Name: Vixen Workout
Business IG: @VixenWorkout
UNKNWN.com “I AM MICHAEL” with Andrew Quesada
IG Handle:@Lechaskii
