The Chinese day of celebration has bee commodified to the point that Single’s Day is synonymous with Black Friday or Cyber Monday in the world of retail.The day has become such an incredible day of sales that even Jordan Brand has made it a tradition to release a model specifically for the day.
I wrote about Single’s Day on the site in regard to New Balance: https://arch-usa.com/new-balance-is-s…
This Jordan 4 in the next 6 months will become one of the more coveted shoes released as people begin taking pictures of what the shoe looks like as the paint wears off and reveals the design beneath the layer of paint. The shoe ships in a sturdy Cement designed box with a card attached to the top of the inside of the lid. The gum outsole will look incredible as the contrasting white and red designed becomes revealed over time.
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