Timberland launched a project called From The Root in honor of Black History Month. Entirely envisioned and produced by Black creatives… led by Black owned/women-led advertising shop CHÉ Creative, and brought to life in collaboration with Director Dalia Dias, Executive Producer DAPS from CR8TIVE ROW, Author and Narrator Jahleel Coleman of 13th & Create, and Wardrobe Stylist AmiraaVee. Creatively,…
With retro and lifestyle being so popular right now, it would seem that a brand like Saucony would have seen a return to prominence similar to Vans and Fila. This hasn’t been the case. The brand has seemingly abandoned that arena to focus on performance, leaving Orignals to the international market. While a brand doesn’t…
In chapter one of my book “Nike’s Consumer Direct Offense…” I state: Sneaker culture has become mainstream. A quick search online garners report after report on reselling sneakers and articles on how athleisure is driving fashion. One look at the income of major sneaker companies now vs the year 2000 and there is a direct…
There have been consistent discussions around the problems of a toxic workplace at Complex. I’m not the person to speak on this aspect as I have never been attached to the company and my connections in the industry tend to be on the business side. However, one of the people who I feel is an…
Welcome to Nike Unlaced, where you’ll find coveted shoes, style inspiration, guest curation, and more. Sneaker dreams do come true. Source: Nike Unlaced The UK/US Digital launch of Unlaced is not quite what I was expecting. I get it, but I’m not as excited now that a clearer explanation of what Unlaced is actually going…
Marie Odinot, the Nike Footwear Designer who developed the upper of the Air Max 270, the first 100-percent lifestyle Nike Air shoe, shares four details behind the design. Source: Breaking Down The Air Max 270 Upper Nike just launched a breakdown of the upper of the Air Max 270. The shoe is the first sneaker…
Originally posted on Housakicks I read an article on Footwear News which raised my eyebrows once more. Last week I wrote about my discontent with mainstream media outlets nominating the Off White Air Jordan 1 as the most coveted shoe of the year. In my argument, my I was directing may attention to the sample size they…
Congress’ anti-bots bill aimed at online ticket scalping could have an impact on sneaker shopping in the future. (Infrastructure Power Grid Cyberattacks, New Albany, Ohio. AP/REX/Shutterstock) Source: How Congress’ Anti-Bots Bill Could Make Online Sneaker Shopping Easier | Footwear News I would think that Congress would spend their time helping me get rid of my…
Source: Sneakernomics: The Election’s Potential Impact on Footwear Sales NPD Group is beginning to discuss the potential outcome of a Trump White House on the footwear industry. I’ve been writing about it for a while here on ARCH, but with Matt Powell bringing attention to this, it will get legs and run. First, I need…
Most of the information regarding sneaker sales on this site comes from Matt Powell when I’m not using my own research, or my shop as a microcosm of the market. In his article Sneakernomics Matt Powell had to triangulate the numbers based on Campless data (now StockX) to account for the number of sneakers sold in…
This was a series of tweets yesterday that sparked the question below: Tweet A: The shoes that are resold are very limited edition shoes. That’s what drives the resale. so resale can have no impact on primary market Tweet B: Sneaker heads will never understand just how niche their world is… Tweet A: Resale has…
Cityverse Men’s Sneaker | Men’s Sandals | lululemon The Cityverse is Lululemon’s first men’s sneaker. The casual shoe dropped in early February initially via their app but moved quickly to their website. There aren’t any official numbers for pairs produced, but with 4 colors available, sell through looks solid on a few of the styles…
Jordan Brand celebrated women sneakerheads with this low-cut version of the classic Jordan 14. The shoe features a color shifting blue tone and comes with a love letter from Jordan Brand. WMNS Air Jordan 14 Retro Low Mineral Teal/Metallic Silver DH4121-300 SRP: $180 Buy: https://stockx.pvxt.net/anmZAZ
A faux FootLocker manager, a parent denying her child a pair of coveted Jordans, the scene has played out for over 40 years. The only guys who could afford them originally drove Blazers with IROC Rims or Big Box Chevys and Cadillacs. One or two hoopers would show up with a pair, and kids with…
The collection launched on January 26, ahead of a monumental match-up: the third annual NBA x HBCU Classic on February 17 during NBA All-Star Weekend. For the first time ever, the game will see two Under Armour schools, Virginia Union and Winston-Salem State, go head-to-head. Both teams will be featured in Under Armour’s digital and social storytelling…
Video Breakdown 0:00 Intro 0:57 Nike Demand 4:57 Retail Offsets Poor Decisions 8:35 Slow Sales and No Challenges 12:51 The Annual Air Jordan 11 Drop 16:30 Nike and Marketing 1.The Demand for Nike Never Stops Right now, on Amazon, a Seller Central Account can open a Selection Recommendation for shoes currently in demand. The first…
adidas’ legacy in basketball has never quite reached its potential. The brand leaned towards big men in the 70s and 80s with Kareem and Patrick Ewing. T-Mac’s Hall of Fame career doesn’t resonate. The Three Stripes only has a championship resume in Candace Parker and their squadron of signature athletes Harden, Trae Young, and Dame…
Premium athletic wear. Made in Canada. Source: Reigning Champ I’ve seen Reigning Champ apparel over the years. When I ran Sho-Shot, I held the license, but the company was owned by a guy from Vancouver, I heard about a new startup and considered reaching out. I never did because the Sho-Shot license was pulled back…
A sunny day at Lincoln Center saw Nike’s highly-anticipated World Basketball Festival come to life. The fest marked the launch of Nike’s new “Only Basketball” brand campaign featuring this anthemic manifesto video. While celebrity fans sat court side as rising high school stars blazed the court, we were In The Field scoping out Nike’s retail…
Source: New Balance Unveils the Newest Version of the FreshFoam X Family with the FreshFoam X 1080v13 When a brand delivers a new product and they roll it out with imagery across the spectrum without leaning on retro or trying to coax sneakerheads into buying into their brand, it shows an understanding that the majority…
100% Authentic, brand new in the original box. The Air Jordan 4 Retro
The iconic Air Jordan 4 burst onto the scene in 1989 with the perfect mix of on-court performance and off-court style. Now, the Retro version of the classic shoe is a streetwear staple that remains popular decades after it originally dropped. The historic shoe features a timeless Retro look that sneakerheads love. From “The Shot” in the 1989 playoffs to modern day, the Jordan Retro 4 is an iconic shoe that is here to stay.
100% Authentic, brand new in the original box. The Air Jordan 4 Retro
The iconic Air Jordan 4 burst onto the scene in 1989 with the perfect mix of on-court performance and off-court style. Now, the Retro version of the classic shoe is a streetwear staple that remains popular decades after it originally dropped. The historic shoe features a timeless Retro look that sneakerheads love. From “The Shot” in the 1989 playoffs to modern day, the Jordan Retro 4 is an iconic shoe that is here to stay.
