Primeknit is beginning is shaping up to be the go to material for premium sportswear for adidas. The collabs between Reigning Champ and adidas are always thoughtful, fashionable and functional. The stark minimalist approach is contrasted with the tech inspired Primeknit material to create athletic royalty.
It’s not like Nike hasn’t incorporated Dri-Fit into their apparel and sportswear lines, or like Under Armour hasn’t introduced Threadborne into apparel, so this isn’t new, but it shows a different level of detail.
The adidas Athletics x Reigning Champ collection is highlighted by seamless Primeknit hoodies, bombers and pants for men and women. Made from a durable yarn blend renowned for its flexible and breathable qualities, Primeknit technology ensures a perfect fit. The collection also includes woven jackets, crewnecks, zip hoodies, tees and pants for men and women along with shorts for men and tanks for women made from Reigning Champ’s signature heavyweight French terry fabric.
Following the introduction of one of the industry’s most sought after collaborations, adidas Athletics and Reigning Champ provide a fresh take on the brand’s popular running shoes with the latest UltraBOOST and alphabounce collaboration. The white heather UltraBOOST features leather caging and reflective branding on the tongue while the alphabounce features leather detailing and space dyed engineered mesh.
The apparel ranges from $40 to $225 and the footwear ranges from $150 for alphabounce to $200 for UltraBOOST.