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adidas Just Killed Resale for UltraBOOST 3.0 If People ‘Just’ Want the Style

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Source: adidas NEWS STREAM : UltraBOOST 3.0 with 11 Colorways for Every Run

Adidas is taking a card from the Nike playbook and buyers should be extremely excited by this move. The brand is dropping 11 colorways!!!!! This is how sneaker releases should be done to remove the resale problems people encounter when they want a particular shoe.

If a buyer can pick up a shoe at retail, they become more loyal. I get that the Yeezy has created loyal fans, but that’s because the shoe is now a luxury item and is a status symbol. A brand retains its core when they listen to the market and make a product readily available.

While most people see shoes sitting on the shelves as a problem it’s not. If ever there was a time that flipping is in jeopardy it’s this holiday season. I expect to see a lot of people get burned if they aren’t paying attention. More important, I expect to see a lot of people win and get what they want this season if it is truly about the style of the shoe. If it’s only about the hype, I hope every pair sells out and you hypebeasts have to pay 300. (Damn, that was a hater move, lol.) More pics below and on the source link.