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Black People Won’t Rock FUBU but Amsterdam Is 

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Patta and Puma have teamed up for a collaborative project on the iconic Puma Clyde.

The hardwood classic has been reworked in 2 colourways (in vibrant orange/biscuit and clean black/pink), with both renditions featuring rich nubuck uppers and signature formstrips atop the original outsole, finished with a soft leather lining. Details include co-branded tongue labels and tonal embossing, highlighting the respective hometowns of both brands: Herzogenaurach and Amsterdam.

In celebration of this project, Patta has also partnered with Undefeated, FUBU, Burlington and Jason Markk for a special package exclusive to the launch at the Patta Pop-Up Store in collaboration with Undefeated.

The package includes a limited edition t-shirt in collaboration with the quintessential ’90s Hip-Hop brand FUBU, and features both brands’ logos front and back. Also included are a pair of luxurious socks in collaboration with the famed Burlington brand, utilising Burlington’s classic Argyle pattern in soft combed- cotton.

Photography: Bram Spaan (


This Patta x Puma Capsule Collection from the Amsterdam based sneaker shop features of all things a FUBU tee.

I know that my title is really forward, but it proves a point about how the American market shifts and drops brands in the gutter. There is an ongoing issue in the Black community of support. Now It could be said that the moment Daymond John sold FUBU to Samsung it was no longer a Black owned company, but the legacy of the brand is that he literally tore down walls and ushered in an era that saw the creation of Sean John and Rocawear.

Without FUBU Black fashion would not have become as relevant as it is. I mean Hip-Hop was wearing Ralph and Tommy until FUBU dropped. Yeah Karl Kani was there as well, but FUBU was so dope they dropped an ad in a Gap television commercial and the Gap didn’t even realize it.

It’s unfortunate that FUBU is now relegated to the discount stores and off brand shops. It’s also unfortunate that FUBU decided to produce Jordan Brand knock off footwear, but I find it very interesting that while For Us By Us was abandoned by Black folks, Amsterdam stills find enough value in the brand that one of its most prestigious apparel boutiques is dropping a collab featuring the retro brand.

Things that make you go hmmmmm…

FUBU is in a pack with Undefeated and Jason Markk, how dope is that?