Press "Enter" to skip to content

Competition for Sneakerhead Dollars is Heating Up

Share In-Depth News from AHN

Sole Collector re-launches their new online marketplace with Slang.

Source: Sole Collector Re-Launches Marketplace With Slang | Sole Collector

The acquisition of sneakerhead related entities is undercutting the belief that the niche collector’s market hasn’t become mainstream.

When Campless transformed into StockX with an investment from Dan Gilbert, it opened eyes to what was already taking place. In 2013 SoleCollector sold to Complex. Complex actually acquired a number of sneaker related sites. These were million dollar acquisitions.

The money didn’t stop flowing there. GOAT received an investment of 12 million.

Hypebeast IPO’s on the Chinese Stock Market getting valued at over 50 million dollars and Complex itself received an investment from Verizon Hearst.

Last month a group with Mark Cuban on the board invested into Stadium Goods with a 4 million dollar bump. Now, after kind of being overlooked for a while Complex is doing what Hypebeast did with HBX, relaunching their online marketplace in direct competition with StockX with sneaker verification.

Take a moment to click the source link if you’re interested.

Is the sneaker market becoming saturated? I think so and I can speak to it because of the decrease in sales on my own channels. This is something to keep an eye on.