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Source: GEL-Lyte III | Dark Navy/Dark Navy | ASICS Tiger United States

ASICS is making sure to remain relevant in the upcoming months with a series of what might some of the best releases on the market. This navy colorway automatically inspires me to grab a Chicago Bears hat, blue Maharishi Shorts, and a fresh white tee to hit the streets.

When a brand takes the time to build a narrative behind the footwear it can become a conversation piece which leads to building bridges. Footwear as fashion is more than just style and ASICS has placed a great story behind these new Gels. It’s a solid brand of marketing, but the shoes look damn good also.

Here is the site description. Pics via ASICS

T​he ASICS Tiger™​ ​brand x Kicks Lab​ ​bring you the “​Hikeshi-Hanten”​​​ GEL-LYTE® III ​model​ inspired by Edo era (1603​-​1868)​​ Japanese firefighter​s​ ​known ​as a “​Hikeshi”. ​Designed in collaboration with world famous Japanese born artist, sneakerwolf, ​the iconic split tongue​​ ​​features his signature style “Kanji-Graphy”​ containing unique alphabets paying respect to E​do​ style characters.​ The color palette adopt​s​ the main colors of ​the Hikeshi uniform ​- ​indigo, vermillion and white.​ Leather and suede​ are used to ​symbolize fire-resistance, while plain weaved cotton,​​ similar to what​ was used as a main fabric of the uniform ​Hikeshi-Hanten​ once used, are also adopted on the shoes. ​ Lastly a translucent ​outsole and printed​ ​tiger and​ dragon​ insoles are used to ​represent “IKI”​ – meaning the way of behavior, thoughts or living that the men in​ the​ EDO era​ ​used to regard as stylish.


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Chris Burns
Chris Burns
Founder, Writer and Webmaster at ARCH & CBP
Chris B. is the founder of ARCH.

The ARCH network is unlike other sneakerhead sites. ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates.

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