Press "Enter" to skip to content

GEL-Mai x Patta | Sold Out on Patta Still Available on Asics

Share In-Depth News from AHN

ASICSTIGER™ X PATTAThe ASICSTIGER™ X Patta GEL-MAI™ knit model has been outfitted with materials for daily wear, consisting of a dark brown premium nubuck overlay, set against a comfortable knitted upper in a rose cloud color. The sock-like upper features Patta’s script logo interwoven throughout, and 3M® reflective accents on the webbing.

Source: GEL-Mai | Rose Cloud/Black | ASICS Tiger United States

I have to admit the Gel Mai is not my favorite silhouette. It has the element of chunky that is playing to the crowd currently and of course the 90s retro vibe from when it released is at play, but for me if feels too much like overkill. At least that’s how I felt until I saw the knit version. As much as I feel that certain shoes are getting played out because everyone, EVERYONE is making a knit drop, the inclusion of knit under the suede overlays and the 3M hits kind of make this version of the Mai come to life in a different way.

Could it be that it’s a Patta collab and those Netherland models eventually become coveted items over time? Maybe and that kind of makes me a hypebeast, but I think it’s actually the rose colored knit under the natural undertones. I’m simply a fan of fall colorways. The model as expected sold out on Patta, but is still available on the ASICS Tiger website. Which leads me back to an old discussion on how people browse. It also makes me want to write a business discussion on how online/physical boutiques are missing out on a co-branding opportunity on limited drops. Sneaker boutiques tend to have a stronger connection to their audience and when they sell through there should be a chance for them to earn added revenue with brands by utilizing an affiliate dropship link.

That’s business stuff though. This is all about picking up a shoe that I typically find a bit wack, but I guess because it has an element of camouflage built into the design without using camo, I kind of like it. Use the source link to grab a pair on the ASICS site.