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Inside the Cult of Nike, the Reigning Champion of March Madness | W Magazine

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Nike has always been at the forefront of athletic performance. Now, it’s also a leader in thoughtful design, and it’s become a fetishized pop culture fixation with everyone from sneakerheads to Rei Kawakubo of Comme des Garçons. Photographs by Jeremy Liebman; Sittings editor: Esmé René.

Source: Inside the Cult of Nike, the Reigning Champion of March Madness | W Magazine

I’m sharing the link to this article for my future reference and for those who are always wondering about the origins of Nike, but are not willing to read Swoosh, Shoe Dogs, or Just Do It. This is one of the best articles I’ve read. Check it out.