I know the picture above is not of sneakers, but it relates to something that I noticed happening about a month ago. Currently on Amazon those who own shoe markets who actively pay attention to our stores, have seen an increase in the number of sellers available to sell on Amazon. When I first made it onto Amazon years ago, it took 6 months to get approved. Now anyone can sign up and the sneaker market is beginning to look like the Wild Wild West.
On Amazon you have to “win the Buy Box” to earn a shoe sell or any kind of sell. What this means you have to have the lowest price including shipping for your product to be available to customers with one click. What’s happening and what is explained in the Source link above is Amazon is allowing counterfeit stores to flood the marketplace. These people in many instances are ruining the listings and incorrectly posting the UPC codes and using the wrong pictures.
What this has done to legitimate marketplace stores is a few things:
- It destroys customer trust. Customers are getting fake shoes which used to be difficult to pull off on Amazon.
- Because customers are getting fake shoes, they think all shoes are fake. The problem is the customer reports the shoes and Amazon pulls the listing down for the shoes. If you bought 20 pair of kicks in that style, unless you have a large following and sell through your site, you’re screwed.
- If you’re like me you use the “lowest price” tool picture in (Pic 1) below to adjust your prices to win the buy box. If you don’t use the check price link to see who is selling, you will lower your price and sell your authentic shoe at a price competing with fakes. (See Pic 2).
In one of the recent What I’m Doing Right Now Tayib of http://www.housakicks.com and I discussed why Amazon and eBay aren’t great for long term business. It seems that our words are coming true sooner than later. Click the source link to read more.
Watch this video with Tayib of Housakicks for our discussion on this topic: