The limited-edition Converse Essentials x Fragment collection is available September 28 from Converse.com.
The battle for sportswear continues. Performance apparel has completely disrupted the fashion industry. In a season where NYFW was dominated not by traditional fashion houses like Gucci and Prada, it was upstarts like Kith and the Tim Coppens UAS division athletic inspired casual lines that established itself as the dominant style in the upcoming fashion season.
The guady, colorful apparel that teens have made cool and that helped launch brands like Pink Dolphin or Trukfit in the past have been taken over by a more subtle approach that is more mature and can be worn as either work attire or casual attire.
Nike is the company that stands to shine due to this trend shift and this can be seen in their decision to extend their reach into apparel by aligning with Fragment to drop an exclusive sportswear selection for Converse. Use the link to read more and check out a few pics below.