Source: Nike+ Launch. Release Dates & Launch Calendar
2/7/2017
Note – Nike constantly updates the SNKRS homepage so inventory shows up randomly. The Lunarcharge Premium Thunder Blue was sold out when I started writing this post, and now it’s back in stock. Now that your mind is shook up, wait until you read this:
There are 48 Shoes on the homepage of SNKRS. This is before you hit the Load More button. I try to focus on the first page load when I write these because it’s easier and gives us a look at the last 1-3 weeks of releases.
Stats
48 Pair Shown
13 Pair are Learn More or Coming Soon Features
35 Pair are Available
11 Pair are Sold Out
24 Pair Did Not Sell Out
Jordan Brand
8 Jordan Brand drops including Retro
4 Jordan Retro drops
1 Sold Out Model (Air Jordan XII Chinese New Year) in the Jordan Brand drops. That’s a 12.5% Sold Out rate for Jordan Brand footwear.
Nike Basketball
12 Nike Basketball drops which includes, for the sake of brevity, Foamposite XX, SF-1 Air Force 1, Air Force 1, LeBron, KD and Nike Blazer and Dunk since both are originally basketball models. This makes it easy for me.
7 Sold Out Models (3 Colors of Nike Air Force 1 SF-1, LeBron 14 Out of Nowhere, Nike Dunk Low Pro – The Shark Returns, Foamposite XX, Women’s Air Force 1 Ultra Force Mid)
Now this is slightly unfair to say Nike Basketball is back because of the 7 Sold Out models only 1 shoe was a recent Nike Basketball release. 6 of the Sold Out models is a retro Nike release or a classic.
There is an interesting thing to note here. There are only two Nike Basketball drops. KD Aunt Pearl and LeBron. Nike is definitely using Edit to Amplify to improve sell through of basketball shoes.
Nike Running
14 Nike Running drops which includes retro releases like the Talaria and NikeLab fusions of old/new in the Spirimic. The Spiridon and Flyknit Racer round out the 14 pair.
1 Sold Out Model (Stop Pre-Nike Cortez Premium)
The analysis here is clear when looking at performance footwear. The one sold out model is a retro release that is being worn as a casual shoe. The rest of the models, even the Flyknit Racer that was dropped isn’t sold out. This should be really eye opening.
Other Nike drops
3 Other Release. 2 Serena Flare/Jordan brand and a Women’s Tech Challenge. None of these have sold out.
What is my analysis of this?
Performance shoe sales are definitely slow, and retro rules the day. This has been the theme for over a year. It is also very evident that Nike has to edit a lot more shoes and potentially pull back from releasing so many shoes that people aren’t finding interest in buying. That will be hard to do and it makes Nike slightly vulnerable, which means that some sneaker company that is smart enough to make the right moves could come in and grab a percentage point… just 1 percentage point.
