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Solebox Co-Founder & Designer Hikmet Sugoer Is Launching His Own Brand | Footwear News

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Images of shoes from his new label have appeared recently on Instagram.

Source: Solebox Co-Founder & Designer Hikmet Sugoer Is Launching His Own Brand | Footwear News

I’m always excited to see a new brand launch. This time a fellow sneaker shop owner has jumped into the game. The difference is he has a serious following from Solebox. visit Footwear News to read more. visit Hikmet’s website here: http://www.ifeellikehikmet.de/

Here is another picture of the shoe that will be released. A lot like my TR-114 the shoe uses a retro runner silhouette. I know the difficulties of running a sneaker company, but I have a feeling Hikmet won’t encounter my issues. He’s doing two things to launch the brand the best way. He is listing the shoes as a pre-order and he already has a considerable following after creating major collabs with adidas. It’s a smart move, but I wonder if the look is so closely related that people will be hesitant to drop 275.00 dollars on the premium release?

Hold up, he is only making 7 pair and they already sold out. The idea is very smart to gauge the small market potential for a high end release. This is something to keep an eye on.